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We built our reputation on challenging the status quo. Our latest collection, Nike Circa 72, reimagines past innovations for future generations.
Athletes*
Boxing dynamo Cindy Ngamba isn't just throwing punches for medals. As a proud member of the refugee community, she relentlessly pursues dreams. Not just for herself, but for all those she represents.
Nike Athlete
Meet Nike athlete Marcus Rashford—a football player dedicated to changing the game. Explore his iconic footwear and latest stories.
Coaching
Nike yoga teacher Fabian Domenech has taught all over the world. Hear what he’s learned about himself and his practice along the way.
Your habits become your identity. Build the ones you want and break the ones you don’t with advice from bestselling author James Clear.
Department of Nike Archives
Rewind to 2002 and get a glimpse of Nike SB’s journey from skateboarding outsider to cultural staple.
On a Saturday night in 1978, the Tigerbelles set a world record in the 880-yard relay — a historic moment for the team and the first world record for Nike. Yet that’s only a sliver of the greater...
From missing the Oregon State High School Track Championships to shattering records on the world stage, Steve Prefontaine showed us that guts are worth more than gold. See how the OG Nike superstar...
Bill Bowerman wasn’t just an innovator…he was also a problem solver, and he taught us all that no matter the size of the problem, the first step is to listen…
Over the past four decades, the Pegasus went from a utility running shoe, to an afterthought, and is now one of Nike's most beloved staples. Explore the history of our most popular running shoe ever.
Get inspired by the ’99ers historic victory that elevated the game to new heights for athletes everywhere.
Learn how the origin of the Nike Sport Research Laboratory built the foundation for sport science innovation.
The Mercurial created a new era of football, where “fast” is more than a player attribute, it’s a lifestyle.
Nike was built on iconic advertising as much as innovative products, and the approach was just as revolutionary. Dive into the adverts that moved us, and learn about their modern counterparts.
Maria Wada doesn’t just move for performance. The Nike yoga teacher tells us how to ditch perfection and focus on feeling.
The perfect body doesn’t exist. Sociologist Sabrina Strings walks us through the complexity of society’s impossible ideal.
Women belong in sports. Sportswriter and journalist Anna Kessel is saying it louder for the people in the back.
This Is Nike (M)
Finding that sweet spot for prenatal exercise is a bit of a balancing act. We’ve got you.
No time, no motivation, no progress…these things will cross your mind. Here’s how to reframe them and get back on track.
Once you’re ready, exercise can be a mood booster and a productive outlet for stress and grief.
Whether you’ve got a different mat for every day of the week or you’ve never done a sun salutation, you’ll get so much out of even a few minutes of prenatal yoga.
Does your mental health feel like an afterthought with all the new-baby stuff to figure out? Time to tap into self-care that actually helps.
Growing a baby can wreak havoc on your Z’s. Our pros have smart tips — whether it’s your body or brain that’s keeping you up at night.
Nike x Megan Rapinoe
Victory used to mean one winner and one loser, but Megan Rapinoe has other ideas. Check out how she’s using her platform to change what it means to win.
This running story is more about hands than feet. The same sport, the same drive. The only difference is an extra piece of rope between hands. With every step forward, companionship, encouragement...
Brazilian football star Andressa Alves shares how women’s football has grown in her home country and beyond.
For Yukai Shimizu, a spiritual practice and running routine are in lock-step, one enriching the other.
Florine Kouessan is working to build a team — Witch FC — that reflects the world she lives in.
The tennis stars navigate the upper echelons of their sport as both competitive rivals and lifelong friends.
Renee Montgomery is the first WNBA player turned owner-VP. She’s committed to not being the last.
Leadership, loss and lessons from two of football’s best.
Community
Olympic medalist and soccer star Quinn joins storyteller and global civil rights advocate Janaya Future Khan for a discussion about stepping out of societal norms, the responsibilities that come...
Atherton Reserve
The young athletes at Atherton Gardens are forging a new future for themselves and for sport. A future where they find strength in their differences and rise together.
The fighters at this all-female gym in Shanghai bond over breaking gender norms and finding their inner strength.
For as long as you can remember, you've had dreams – big and small. Sure, you may have doubts, but you are #BornReady to take the world by storm and rewrite the rules of the game.
A crew of young Sudanese refugees in Western Australia finds hope, identity and friendship through basketball.
Until 2015, Hackney Wick Football Club didn't exist. Since then, its founder has helped create a community on and off the pitch.
Welcome to the highest soccer field in Europe. When the ball goes over the perimeter fence, it’s 3,600 feet into the abyss.
This high-scoring version of the typical game keeps traditions alive in Marfa, a Texas town that’s changing fast.
On this rugged Scottish island, Britain’s most remote tennis court brings locals of all ages and abilities together.
This lively alternative to lawn tennis is a vital part of Barbados street culture.
Culture
The co-founders of a London-based collective are using the creative space to break down stereotypes of Muslim women.
For these London-based roommates, dance is expression. Now, they say, the whole world is connecting through movement.
Meet the 15-year-old Indian climate change activist who won’t let her hometown forget its past environmental disaster.
Nathan Féliot is defying the expectations of society and his parents to become the first dancer in his family.
From Los Angeles to London to Lagos, Momo Hassan-Odukale’s transcontinental style is integral to her leading her own creative studio to empower local designers.
NYC-based editor Michelle Li pushes the limits with her looks, whether incorporating abstract prints, structures or brights, a confidence she found growing up in Indiana.
This climate journalist left her Brooklyn apartment to find more space and a sense of self in Northern California, retracing the contours of her culture and childhood.
Producer Elle Clay and coffee shop owner Zenat Begum share a passion for their Bed-Stuy neighborhood and community activism, but the people around them fuel their success.
Whether behind the DJ booth or on the road as a running coach, the intersection of sports and culture has always been a part of Lono Brazil III’s life.
Choreographer Tanisha Scott and fitness coach Shev Robinson explain how empowering themselves first allows them to do the same for others.
Innovation
Runners share tips on getting started with simple, daily gear care. The best part? These hacks can help you reduce waste and be a more mindful runner.
Want your running shoes to last longer? Simply cleaning them can go a long way. Watch as Nike apparel designer Raj Mistry shows how small, everyday actions can have a big impact.
Nike’s refurbishment program gives new life to once-discarded sneakers.
Learn how Nike’s packaging team is ditching the double box to help reduce waste — and reimagining what a shoebox can do.
We’re innovating data analytics to up the recycled content of classic shoes. But the visual changes are so subtle we bet you can’t spot ’em.
Go behind the scenes to see how Nike Air units are made again, and again, and again.
Yes really! Join Nike footwear designers as they share three ways to use natural ingredients in easy, at-home actions that'll help your sneakers last longer.
Clear your mind, connect with your surroundings, and hone your creative muscle with this simple daily practice. Four Nike designers show you how.
Pro trainers and everyday athletes get real about the hacks, workarounds, breakdowns and breakthroughs that are making us stronger.
Learn how to turn algae into natural plastic, and get a life lesson in pursuing what you’re passionate about, from Nike designer Rikke Bonde.
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