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Department of Nike Archives
Never Done Challenging Convention
We built our reputation on challenging the status quo. Our latest collection, Nike Circa 72, reimagines past innovations for future generations.
Coaching
Trained Podcast: Break Unhealthy Habits With Dr Jud Brewer
Behavior change starts in the brain. Learn to unwind unhealthy habits with mindfulness advice from this addiction psychiatrist.
Coaching
Bust Through Any Mental Block
Losing your nerve at vital moments? Learn how to persevere through any mental block — and come out stronger.
Coaching
Trained Podcast: Building a Legacy With Coach Cheese
This track and field team is woven into the fabric of sports history. Hear how alumnus Chandra Cheeseborough is carrying on their traditions.
Coaching
Is Tenacity Born or Made?
The ability to gut it out stems from your genes, but research shows that perseverance is coachable. Sharpen that skill for endless progress.
Department of Nike Archives
View AllDepartment of Nike Archives
Rebels Are Never Done
From missing the Oregon State High School Track Championships to shattering records on the world stage, Steve Prefontaine showed us that guts are worth more than gold. See how the OG Nike superstar...
Department of Nike Archives
Never Done Listening
Bill Bowerman wasn’t just an innovator…he was also a problem solver, and he taught us all that no matter the size of the problem, the first step is to listen…
Department of Nike Archives
Never Done Challenging Convention
We built our reputation on challenging the status quo. Our latest collection, Nike Circa 72, reimagines past innovations for future generations.
Department of Nike Archives
Never Done Iterating
Over the past four decades, the Pegasus went from a utility running shoe, to an afterthought, and is now one of Nike's most beloved staples. Explore the history of our most popular running shoe ever.
Department of Nike Archives
Never Done Rising
Get inspired by the ’99ers historic victory that elevated the game to new heights for athletes everywhere.
Department of Nike Archives
Never Done Questioning
Learn how the origin of the Nike Sport Research Laboratory built the foundation for sport science innovation.
Department of Nike Archives
Never Done Making Moves
The Mercurial created a new era of football, where “fast” is more than a player attribute, it’s a lifestyle.
Department of Nike Archives
Never Done Inspiring
Nike was built on iconic advertising as much as innovative products, and the approach was just as revolutionary. Dive into the adverts that moved us, and learn about their modern counterparts.
Department of Nike Archives
Never Done Imagining
Unwrap the behind-the-scenes stories, surprising moments and daring decisions that enabled Air to transcend culture against all odds – and get inspired by it to create your own iconic iterations.
Department of Nike Archives
Never Done Breaking The Mold
Discover the legacy of the Waffle Racer, a breakfast-inspired breakthrough that changed the future of running and innovation forever – and how it continues to inspire creators from all walks of life...
Coaching
View AllCoaching
Trained Podcast: Break Unhealthy Habits With Dr Jud Brewer
Behavior change starts in the brain. Learn to unwind unhealthy habits with mindfulness advice from this addiction psychiatrist.
Coaching
Trained Podcast: Building a Legacy With Coach Cheese
This track and field team is woven into the fabric of sports history. Hear how alumnus Chandra Cheeseborough is carrying on their traditions.
Coaching
Is Tenacity Born or Made?
The ability to gut it out stems from your genes, but research shows that perseverance is coachable. Sharpen that skill for endless progress.
Coaching
How to Respond More Positively to (Just About) Everything
This mindfulness practice can help you persevere through pain and negative emotions — and it’s ridiculously simple.
Coaching
Trained Podcast: Make a Comeback With Sloane Stephens
Sloane Stephens’ secret to being a tennis powerhouse? Knowing her power outside of tennis. Hear her story.
Coaching
What to Do When You’re Burnt TF Out
A weird combo of overwhelmed and apathetic can leave you fried and doubting yourself. Here’s how to rekindle your flame.
Coaching
To Achieve a Goal, Decide Whether the Process Is Actually Worth It
Going in with unrealistic expectations could be holding you back from following through. Here’s how to avoid that pitfall.
Coaching
Trained Podcast: Boost Your Mobility With Kelly Starrett
Nagging injuries got the best of you? This physical therapist’s approach to movement might be the relief you need.
Coaching
Tap Into the Power of the Placebo Effect
When your brain thinks a recovery technique is helping you make progress, whether or not it has scientific backing may not matter much to your body.
Coaching
Use Uncertainty to Your Advantage
You can’t avoid the unknown, but doubt doesn’t have to distract you from progress.
Athletes*
View AllNike x Megan Rapinoe
Victory Redefined
Victory used to mean one winner and one loser, but Megan Rapinoe has other ideas. Check out how she’s using her platform to change what it means to win.
Athletes*
A Running Story That Starts With a Rope
This running story is more about hands than feet. The same sport, the same drive. The only difference is an extra piece of rope between hands. With every step forward, companionship, encouragement...
Athletes*
Changing Women’s Football in Brazil
Brazilian football star Andressa Alves shares how women’s football has grown in her home country and beyond.
Athletes*
On the Mountain Trails of Japan, a Buddhist Monk Runs Toward Clarity
For Yukai Shimizu, a spiritual practice and running routine are in lock-step, one enriching the other.
Athletes*
Witch Craft: A Soccer Player Makes Waves in Paris’ Most Creative Club
Florine Kouessan is working to build a team — Witch FC — that reflects the world she lives in.
Athletes*
One on One: Sloane Stephens x Madison Keys
The tennis stars navigate the upper echelons of their sport as both competitive rivals and lifelong friends.
Athletes*
Renee Montgomery: Moves Become Movements
Renee Montgomery is the first WNBA player turned owner-VP. She’s committed to not being the last.
Athletes*
One on One: Fran Kirby x Jordan Henderson
Leadership, loss and lessons from two of football’s best.
Athletes*
One on One: Napheesa Collier x Sylvia Fowles
On and off the court, two basketball stars make a connection across generations.
Athletes*
Performance Art: How This Mexico City Soccer Player Perfects His Skills
Alan Landeros didn’t discover his local street soccer scene until he was 16. Now, he’s making up for lost time.
Community
View AllCommunity
S2E2: The Future of Belonging
Olympic medalist and soccer star Quinn joins storyteller and global civil rights advocate Janaya Future Khan for a discussion about stepping out of societal norms, the responsibilities that come...
Atherton Reserve
Never done rising.
The young athletes at Atherton Gardens are forging a new future for themselves and for sport. A future where they find strength in their differences and rise together.
Community
Enemies in the Ring, Friends Outside It
The fighters at this all-female gym in Shanghai bond over breaking gender norms and finding their inner strength.
Community
FM Broadcast Presents: We Are Born Ready
For as long as you can remember, you've had dreams – big and small. Sure, you may have doubts, but you are #BornReady to take the world by storm and rewrite the rules of the game.
Community
Home Is Where the Court Is
A crew of young Sudanese refugees in Western Australia finds hope, identity and friendship through basketball.
Community
The London Soccer Club Changing Lives
Until 2015, Hackney Wick Football Club didn't exist. Since then, its founder has helped create a community on and off the pitch.
Community
Ever Wanted to Play Soccer at the Highest Level?
Welcome to the highest soccer field in Europe. When the ball goes over the perimeter fence, it’s 3,600 feet into the abyss.
Community
How We Play: 6-Man Football
This high-scoring version of the typical game keeps traditions alive in Marfa, a Texas town that’s changing fast.
Community
Anyone for Tennis? Anyone at All?
On this rugged Scottish island, Britain’s most remote tennis court brings locals of all ages and abilities together.
Community
How We Play: Road Tennis
This lively alternative to lawn tennis is a vital part of Barbados street culture.
Culture
View AllCulture
The Muslim Women Reclaiming Representation
The co-founders of a London-based collective are using the creative space to break down stereotypes of Muslim women.
Culture
The Dancers Connecting in Body and Soul
For these London-based roommates, dance is expression. Now, they say, the whole world is connecting through movement.
Culture
Garima Thakur Is Protesting for Earth’s Future
Meet the 15-year-old Indian climate change activist who won’t let her hometown forget its past environmental disaster.
Culture
To Reach the Stage, This Dancer First Found Himself, Then Silenced Stereotypes
Nathan Féliot is defying the expectations of society and his parents to become the first dancer in his family.
Culture
This Nigerian-Based Creative Is Shifting the Perception of African Fashion
From Los Angeles to London to Lagos, Momo Hassan-Odukale’s transcontinental style is integral to her leading her own creative studio to empower local designers.
Culture
Expect the Unexpected With This Editor’s Take on Colorful Outfits
NYC-based editor Michelle Li pushes the limits with her looks, whether incorporating abstract prints, structures or brights, a confidence she found growing up in Indiana.
Culture
Mekdela Maskal Rediscovers Herself and Reconnects with Her History in the Hills of California
This climate journalist left her Brooklyn apartment to find more space and a sense of self in Northern California, retracing the contours of her culture and childhood.
Culture
For Two Brooklyn Entrepreneurs, Wins On and Off the Court Start With Teamwork
Producer Elle Clay and coffee shop owner Zenat Begum share a passion for their Bed-Stuy neighborhood and community activism, but the people around them fuel their success.
Culture
A Love of Basketball and a Passion for Running Influences This Creative’s Style
Whether behind the DJ booth or on the road as a running coach, the intersection of sports and culture has always been a part of Lono Brazil III’s life.
Culture
Self-Confidence Allows This Duo to Execute as Leaders in Dance and Fitness
Choreographer Tanisha Scott and fitness coach Shev Robinson explain how empowering themselves first allows them to do the same for others.
Innovation
View AllInnovation
Maximum Mileage: 12 Easy Ways to Extend the Life of Your Running Shoes
Runners share tips on getting started with simple, daily gear care. The best part? These hacks can help you reduce waste and be a more mindful runner.
Innovation
How to Clean Your Running Shoes — and Tread More Lightly on the Planet
Want your running shoes to last longer? Simply cleaning them can go a long way. Watch as Nike apparel designer Raj Mistry shows how small, everyday actions can have a big impact.
Innovation
Rescue Mission: How Reverse Logistics Can Save Millions of Shoes
Nike’s refurbishment program gives new life to once-discarded sneakers.
Innovation
Special Delivery: How One Box Cuts Packaging in Half
Learn how Nike’s packaging team is ditching the double box to help reduce waste — and reimagining what a shoebox can do.
Innovation
Analyze This: How Data Fuels Design
We’re innovating data analytics to up the recycled content of classic shoes. But the visual changes are so subtle we bet you can’t spot ’em.
Innovation
Full Circle: How Air Is Reborn With In-House Recycling
Go behind the scenes to see how Nike Air units are made again, and again, and again.
Innovation
Give Old Sneakers New Life — with Oranges, Walnuts, and Flour?
Yes really! Join Nike footwear designers as they share three ways to use natural ingredients in easy, at-home actions that'll help your sneakers last longer.
Innovation
How to Keep a Color Journal — and See the World Differently
Clear your mind, connect with your surroundings, and hone your creative muscle with this simple daily practice. Four Nike designers show you how.
Innovation
Work (Out) From Home: How Pandemic-Era Fitness is Shaping Our Future
Pro trainers and everyday athletes get real about the hacks, workarounds, breakdowns and breakthroughs that are making us stronger.
Innovation
How to Make Bio-Materials — and Create the Future from Your Kitchen
Learn how to turn algae into natural plastic, and get a life lesson in pursuing what you’re passionate about, from Nike designer Rikke Bonde.
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