[Skip to main content](https://www.nike.com#skip-to-content)[Accessibility at Nike](https://www.nike.com/accessibility#introduction) - [](https://www.nike.com/jordan) - [](https://www.nike.com/w/converse-akmjx) - [Find a Store](https://www.nike.com/retail) - [Help](https://www.nike.com/help) [Help](https://www.nike.com/help) - [Order Status](https://www.nike.com/orders/details/) - [Shipping & Delivery](https://www.nike.com/help/a/shipping-delivery) - [Returns](https://www.nike.com/help/a/returns-policy) - [Order Cancellation](https://www.nike.com/help/a/change-cancel-order) - [Size Charts](https://www.nike.com/help/a/size-charts) - [Contact Us](https://www.nike.com/help/#contact) - [Membership](https://www.nike.com/membership) - [Promotions & Discounts](https://www.nike.com/promo-code) - [Product Advice](https://www.nike.com/product-advice) - [Send Us Feedback](https://www.nike.com#site-feedback) - [Join Us](https://www.nike.com/membership) - [Sign In](https://www.nike.com/register) [](https://www.nike.com) - [Men](https://www.nike.com/men) - [Limited Time](https://www.nike.com/w/mens-back-to-school-sale-2083cznik1) - [Extra 25% Off Select Styles](https://www.nike.com/w/mens-back-to-school-sale-2083cznik1) - [New & Featured](https://www.nike.com/w/new-mens-3n82yznik1) - [New Arrivals](https://www.nike.com/w/new-mens-3n82yznik1) - [Best Sellers](https://www.nike.com/w/mens-best-76m50znik1) - [Latest Drops](https://www.nike.com/w/new-upcoming-drops-k0gk) - [Back to School Shop](https://www.nike.com/w/back-to-school-840ik) - [SNKRS Launch Calendar](https://www.nike.com/launch) - [Shoes](https://www.nike.com/w/mens-shoes-nik1zy7ok) - [All Shoes](https://www.nike.com/w/mens-shoes-nik1zy7ok) - [Basketball](https://www.nike.com/w/mens-basketball-shoes-3glsmznik1zy7ok) - [Jordan](https://www.nike.com/w/mens-jordan-shoes-37eefznik1zy7ok) - [Lifestyle](https://www.nike.com/w/mens-lifestyle-shoes-13jrmznik1zy7ok) - [Running](https://www.nike.com/w/mens-running-shoes-37v7jznik1zy7ok) - [Sandals & Slides](https://www.nike.com/w/mens-sandals-slides-fl76znik1) - [Training & Gym](https://www.nike.com/w/mens-training-gym-shoes-58jtoznik1zy7ok) - [Custom Shoes](https://www.nike.com/w/mens-nike-by-you-shoes-6ealhznik1zy7ok) - [Clothing](https://www.nike.com/w/mens-clothing-6ymx6znik1) - [All Clothing](https://www.nike.com/w/mens-clothing-6ymx6znik1) - [Jackets & Vests](https://www.nike.com/w/mens-jackets-vests-50r7yznik1) - [Pants](https://www.nike.com/w/mens-pants-and-tights-2kq19znik1) - [Shorts](https://www.nike.com/w/mens-shorts-38fphznik1) - [Sweats & Sweatshirts](https://www.nike.com/w/mens-fleece-4xh6qznik1) - [Swim](https://www.nike.com/w/mens-surf-swimming-3c2djznik1) - [Tops & Graphic Tees](https://www.nike.com/w/mens-tops-t-shirts-9om13znik1) - [Accessories](https://www.nike.com/w/mens-accessories-equipment-awwpwznik1) - [All Accessories](https://www.nike.com/w/mens-accessories-equipment-awwpwznik1) - [Bags & Backpacks](https://www.nike.com/w/mens-bags-and-backpacks-9xy71znik1) - [Hats & Headwear](https://www.nike.com/w/mens-hats-visors-and-headbands-52r49znik1) - [Socks](https://www.nike.com/w/mens-socks-7ny3qznik1) - [Sunglasses](https://www.nike.com/w/sunglasses-arlyp) - [Shop By Sport](https://www.nike.com/gear-up) - [All Conditions Gear](https://www.nike.com/acg) - [Baseball](https://www.nike.com/w/mens-baseball-99fchznik1) - [Basketball](https://www.nike.com/w/mens-basketball-3glsmznik1) - [Football](https://www.nike.com/w/mens-football-3hj8mznik1) - [Golf](https://www.nike.com/w/mens-golf-23q9wznik1) - [Locker Room](https://www.nike.com/LockerRoom) - [Running](https://www.nike.com/w/mens-running-37v7jznik1) - [Skateboarding](https://www.nike.com/w/mens-skateboarding-8mfrfznik1) - [Soccer](https://www.nike.com/w/mens-soccer-1gdj0znik1) - [Tennis](https://www.nike.com/w/mens-tennis-ed1qznik1) - [Training](https://www.nike.com/w/mens-training-gym-58jtoznik1) - [Women](https://www.nike.com/women) - [Limited Time](https://www.nike.com/w/womens-back-to-school-sale-2083cz5e1x6) - [Extra 25% Off Select Styles](https://www.nike.com/w/womens-back-to-school-sale-2083cz5e1x6) - [New & Featured](https://www.nike.com/w/new-womens-3n82yz5e1x6) - [New Arrivals](https://www.nike.com/w/new-womens-3n82yz5e1x6) - [Best Sellers](https://www.nike.com/w/womens-best-5e1x6z76m50) - [Back to School Shop](https://www.nike.com/w/back-to-school-840ik) - [SNKRS Launch Calendar](https://www.nike.com/launch) - [Shop by Color](https://www.nike.com/w/womens-matching-sets-clothing-2lukpz5e1x6z6ymx6) - [Dark Neutrals](https://www.nike.com/w/womens-color-shop-brown-4elb3z5e1x6) - [Illusion Green](https://www.nike.com/w/womens-color-shop-green-5e1x6z9cm3q) - [Midnight Blue](https://www.nike.com/w/womens-color-shop-blues-5e1x6z7wk8r) - [Pink Rise](https://www.nike.com/w/womens-color-shop-fierce-pinks-4x3uaz5e1x6) - [Warm Neutrals](https://www.nike.com/w/womens-color-shop-new-neutrals-5e1x6z98ed2) - [Accessories](https://www.nike.com/w/womens-accessories-equipment-5e1x6zawwpw) - [All Accessories](https://www.nike.com/w/womens-accessories-equipment-5e1x6zawwpw) - [Bags & Backpacks](https://www.nike.com/w/womens-bags-and-backpacks-5e1x6z9xy71) - [Hats & Headwear](https://www.nike.com/w/womens-hats-visors-and-headbands-52r49z5e1x6) - [Socks](https://www.nike.com/w/womens-socks-5e1x6z7ny3q) - [Sunglasses](https://www.nike.com/w/sunglasses-arlyp) - [Shoes](https://www.nike.com/w/womens-shoes-5e1x6zy7ok) - [All Shoes](https://www.nike.com/w/womens-shoes-5e1x6zy7ok) - [Basketball](https://www.nike.com/w/womens-basketball-shoes-3glsmz5e1x6zy7ok) - [Jordan](https://www.nike.com/w/womens-jordan-shoes-37eefz5e1x6zy7ok) - [Lifestyle](https://www.nike.com/w/womens-lifestyle-shoes-13jrmz5e1x6zy7ok) - [Running](https://www.nike.com/w/womens-running-shoes-37v7jz5e1x6zy7ok) - [Sandals & Slides](https://www.nike.com/w/womens-sandals-slides-5e1x6zfl76) - [Training & Gym](https://www.nike.com/w/womens-training-gym-shoes-58jtoz5e1x6zy7ok) - [Custom Shoes](https://www.nike.com/w/womens-nike-by-you-shoes-5e1x6z6ealhzy7ok) - [Clothing](https://www.nike.com/w/womens-clothing-5e1x6z6ymx6) - [All Clothing](https://www.nike.com/w/womens-clothing-5e1x6z6ymx6) - [Bras](https://www.nike.com/w/womens-sports-bras-40qgmz5e1x6) - [Leggings](https://www.nike.com/w/womens-tights-leggings-29sh2z5e1x6) - [Matching Sets](https://www.nike.com/w/womens-matching-sets-clothing-2lukpz5e1x6z6ymx6) - [Jackets & Vests](https://www.nike.com/w/womens-jackets-vests-50r7yz5e1x6) - [Pants](https://www.nike.com/w/womens-pants-and-tights-2kq19z5e1x6) - [Shorts](https://www.nike.com/w/womens-shorts-38fphz5e1x6) - [Skirts & Dresses](https://www.nike.com/w/womens-skirts-and-dresses-5e1x6z8y3qp) - [Sweats & Sweatshirts](https://www.nike.com/w/womens-fleece-4xh6qz5e1x6) - [Swim](https://www.nike.com/w/womens-surf-swimming-3c2djz5e1x6) - [Tops & Graphics Tees](https://www.nike.com/w/womens-tops-t-shirts-5e1x6z9om13) - [Shop By Sport](https://www.nike.com/gear-up) - [All Conditions Gear](https://www.nike.com/acg) - [Basketball](https://www.nike.com/w/womens-basketball-3glsmz5e1x6) - [Cheer](https://www.nike.com/w/womens-cheerleading-1cyjkz5e1x6) - [Golf](https://www.nike.com/w/womens-golf-23q9wz5e1x6) - [Locker Room](https://www.nike.com/LockerRoom) - [Running](https://www.nike.com/w/womens-running-37v7jz5e1x6) - [Soccer](https://www.nike.com/w/womens-soccer-1gdj0z5e1x6) - [Softball](https://www.nike.com/w/womens-softball-2dlpvz5e1x6) - [Tennis](https://www.nike.com/w/womens-tennis-5e1x6zed1q) - [Training](https://www.nike.com/w/womens-training-gym-58jtoz5e1x6) - [Volleyball](https://www.nike.com/w/womens-volleyball-5e1x6ztc2u) - [Kids](https://www.nike.com/kids) - [Limited Time](https://www.nike.com/w/kids-back-to-school-sale-2083czv4dh) - [Extra 25% Off Select Styles](https://www.nike.com/w/kids-back-to-school-sale-2083czv4dh) - [Get Set for School](https://www.nike.com/back-to-school) - [New Arrivals](https://www.nike.com/w/new-kids-3n82yzv4dh) - [Best Sellers](https://www.nike.com/w/kids-best-76m50zv4dh) - [Back to School Shop](https://www.nike.com/w/kids-back-to-school-840ikzv4dh) - [Back to School Shoes](https://www.nike.com/w/kids-back-to-school-shoes-840ikzv4dhzy7ok) - [Back to School Clothing](https://www.nike.com/w/kids-back-to-school-clothing-6ymx6z840ikzv4dh) - [Bags & Backpacks](https://www.nike.com/w/back-to-school-bags-and-backpacks-840ikz9xy71) - [Nike x LEGO®](https://www.nike.com/w/nike-lego-collection-58jr) - [Teens](https://www.nike.com/teens) - [Shoes](https://www.nike.com/w/kids-shoes-v4dhzy7ok) - [All Shoes](https://www.nike.com/w/kids-shoes-v4dhzy7ok) - [Big Kids (7-15 yrs)](https://www.nike.com/w/big-kids-shoes-agibjzv4dhzy7ok) - [Little Kids (3-7 yrs)](https://www.nike.com/w/little-kids-shoes-6dacezv4dhzy7ok) - [Baby & Toddler (0-3 yrs)](https://www.nike.com/w/baby-toddler-kids-shoes-2j488zv4dhzy7ok) - [Basketball](https://www.nike.com/w/kids-basketball-shoes-3glsmzv4dhzy7ok) - [Jordan](https://www.nike.com/w/kids-jordan-shoes-37eefzv4dhzy7ok) - [Lifestyle](https://www.nike.com/w/kids-lifestyle-shoes-13jrmzv4dhzy7ok) - [Running](https://www.nike.com/w/kids-running-shoes-37v7jzv4dhzy7ok) - [Sandals & Slides](https://www.nike.com/w/kids-sandals-slides-fl76zv4dh) - [Clothing](https://www.nike.com/w/kids-clothing-6ymx6zv4dh) - [All Clothing](https://www.nike.com/w/kids-clothing-6ymx6zv4dh) - [Big Kids (7-15 yrs)](https://www.nike.com/w/big-kids-clothing-6ymx6zagibjzv4dh) - [Little Kids (3-7 yrs)](https://www.nike.com/w/little-kids-clothing-6dacez6ymx6zv4dh) - [Baby & Toddler (0-3 yrs)](https://www.nike.com/w/baby-toddler-kids-clothing-2j488z6ymx6zv4dh) - [Bras & Tights](https://www.nike.com/w/kids-bras-tights-88mejzv4dh) - [Jackets & Vests](https://www.nike.com/w/kids-jackets-vests-50r7yzv4dh) - [Pants](https://www.nike.com/w/kids-pants-and-tights-2kq19zv4dh) - [Shorts](https://www.nike.com/w/kids-shorts-38fphzv4dh) - [Skirts & Dresses](https://www.nike.com/w/kids-skirts-and-dresses-8y3qpzv4dh) - [Sweats & Sweatshirts](https://www.nike.com/w/kids-fleece-4xh6qzv4dh) - [Swim](https://www.nike.com/w/kids-surf-swimming-3c2djzv4dh) - [Tops & Graphic Tees](https://www.nike.com/w/kids-tops-t-shirts-9om13zv4dh) - [Accessories](https://www.nike.com/w/kids-accessories-equipment-awwpwzv4dh) - [All Accessories](https://www.nike.com/w/kids-accessories-equipment-awwpwzv4dh) - [Bags & Backpacks](https://www.nike.com/w/kids-bags-and-backpacks-9xy71zv4dh) - [Hats & Headwear](https://www.nike.com/w/kids-hats-visors-and-headbands-52r49zv4dh) - [Socks](https://www.nike.com/w/kids-socks-7ny3qzv4dh) - [Shop By Sport](https://www.nike.com/gear-up) - [Basketball](https://www.nike.com/w/kids-basketball-3glsmzv4dh) - [Gymnastics](https://www.nike.com/w/gymnastics-dance-inspired-2obuy) - [Fan Gear](https://www.nike.com/fan-gear) - [Football](https://www.nike.com/w/kids-football-3hj8mzv4dh) - [Running](https://www.nike.com/w/kids-running-37v7jzv4dh) - [Soccer](https://www.nike.com/w/kids-soccer-1gdj0zv4dh) - [Jordan](https://www.nike.com/jordan) - [Limited Time](https://www.nike.com/w/back-to-school-sale-jordan-2083cz37eef) - [Extra 25% Off Select Styles](https://www.nike.com/w/back-to-school-sale-jordan-2083cz37eef) - [New & Featured](https://www.nike.com/w/new-jordan-37eefz3n82y) - [New Arrivals](https://www.nike.com/w/new-jordan-37eefz3n82y) - [Best Sellers](https://www.nike.com/w/best-jordan-37eefz76m50) - [Heat Check](https://www.nike.com/w/jordan-heat-check-1n7xt) - [Back to School Shop](https://www.nike.com/w/back-to-school-jordan-37eefz840ik) - [Men](https://www.nike.com/w/mens-jordan-37eefznik1) - [Shop All](https://www.nike.com/w/mens-jordan-37eefznik1) - [Shoes](https://www.nike.com/w/mens-jordan-shoes-37eefznik1zy7ok) - [AJ1](https://www.nike.com/w/mens-jordan-1-shoes-4fokyznik1zy7ok) - [Clothing](https://www.nike.com/w/mens-jordan-clothing-37eefz6ymx6znik1) - [Accessories](https://www.nike.com/w/jordan-accessories-equipment-37eefzawwpw) - [Women](https://www.nike.com/w/womens-jordan-37eefz5e1x6) - [Shop All](https://www.nike.com/w/womens-jordan-37eefz5e1x6) - [Shoes](https://www.nike.com/w/womens-jordan-shoes-37eefz5e1x6zy7ok) - [AJ1](https://www.nike.com/w/womens-jordan-1-shoes-4fokyz5e1x6zy7ok) - [Clothing](https://www.nike.com/w/womens-jordan-clothing-37eefz5e1x6z6ymx6) - [Accessories](https://www.nike.com/w/jordan-accessories-equipment-37eefzawwpw) - [Kids](https://www.nike.com/w/kids-jordan-37eefzv4dh) - [Shop All](https://www.nike.com/w/kids-jordan-37eefzv4dh) - [Shoes](https://www.nike.com/w/kids-jordan-shoes-37eefzv4dhzy7ok) - [AJ1](https://www.nike.com/w/jordan-1-shoes-1onraz3aqegz4fokyzy7ok) - [Clothing](https://www.nike.com/w/kids-jordan-clothing-37eefz6ymx6zv4dh) - [Accessories](https://www.nike.com/w/kids-jordan-accessories-equipment-37eefzawwpwzv4dh) - Sport - [Basketball](https://www.nike.com/w/jordan-basketball-37eefz3glsm) - [Golf](https://www.nike.com/w/jordan-golf-23q9wz37eef) - [Cleats](https://www.nike.com/w/jordan-cleats-spikes-37eefz5ufbh) - [NikeSKIMS](https://www.nike.com/nikeskims) - [All Shoes](https://www.nike.com/w/nikeskims-shoes-b2asdzy7ok) - [NikeSKIMS Rift](https://www.nike.com/w/nikeskims-shoes-b2asdzy7ok) - [All Clothing](https://www.nike.com/w/nikeskims-b2asd) - [Bras](https://www.nike.com/w/nikeskims-sports-bras-40qgmzb2asd) - [Jackets](https://www.nike.com/w/nikeskims-jackets-vests-50r7yzb2asd) - [Leggings](https://www.nike.com/w/nikeskims-tights-leggings-29sh2zb2asd) - [Shorts](https://www.nike.com/w/nikeskims-shorts-38fphzb2asd) - [Tops and Tanks](https://www.nike.com/w/nikeskims-tops-t-shirts-9om13zb2asd) - [Accessories](https://www.nike.com/w/nikeskims-accessories-equipment-awwpwzb2asd) - [Shop by Color](https://www.nike.com/w/nikeskims-b2asd) - [Cobalt](https://www.nike.com/w/nikeskims-blue-8hfx3zb2asd) - [Ivory](https://www.nike.com/w/nikeskims-white-4g797zb2asd) - [Obsidian](https://www.nike.com/w/nikeskims-black-90poyzb2asd) - [Phoenix](https://www.nike.com/w/nikeskims-brown-557pqzb2asd) - [Shop by Material](https://www.nike.com/w/nikeskims-b2asd) - [Airy](https://www.nike.com/w/nikeskims-nikeskims-airy-5c1qqzb2asd) - [Matte](https://www.nike.com/w/nikeskims-nikeskims-matte-5s3enzb2asd) - [Satin Shine](https://www.nike.com/w/nikeskims-nikeskims-shine-aq8qbzb2asd) - [Seamless](https://www.nike.com/w/nikeskims-nikeskims-seamless-6lh4szb2asd) - [Stretch Knit](https://www.nike.com/w/nikeskims-nikeskims-stretch-knit-21jwlzb2asd) - [Stretch Nylon](https://www.nike.com/w/nikeskims-stretch-nylon-7sut9) - [Studio Stretch](https://www.nike.com/w/nikeskims-studio-stretch-admbq) - [NikeSKIMS Guides](https://www.nike.com/w/nikeskims-b2asd) - [NikeSKIMS Lookbook](https://www.nike.com/nikeskims-lookbook) - [NikeSKIMS Bra Guide](https://www.nike.com/nikeskims-bra-guide) - [NikeSKIMS Fabric Guide](https://www.nike.com/nikeskims-collection-guide) - [Back to School](https://www.nike.com/back-to-school) - [Sale](https://www.nike.com/w/back-to-school-sale-2083c) - [Limited Time](https://www.nike.com/w/back-to-school-sale-2083c) - [Extra 25% Off Select Styles](https://www.nike.com/w/back-to-school-sale-2083c) - [Men](https://www.nike.com/w/mens-back-to-school-sale-shoes-2083cznik1zy7ok) - [Shoes](https://www.nike.com/w/mens-back-to-school-sale-shoes-2083cznik1zy7ok) - [Clothing](https://www.nike.com/w/mens-back-to-school-sale-clothing-2083cz6ymx6znik1) - [Accessories](https://www.nike.com/w/mens-back-to-school-sale-accessories-equipment-2083czawwpwznik1) - [Shop All](https://www.nike.com/w/mens-back-to-school-sale-2083cznik1) - [Women](https://www.nike.com/w/womens-back-to-school-sale-shoes-2083cz5e1x6zy7ok) - [Shoes](https://www.nike.com/w/womens-back-to-school-sale-shoes-2083cz5e1x6zy7ok) - [Clothing](https://www.nike.com/w/womens-back-to-school-sale-clothing-2083cz5e1x6z6ymx6) - [Accessories](https://www.nike.com/w/womens-back-to-school-sale-accessories-equipment-2083cz5e1x6zawwpw) - [Shop All](https://www.nike.com/w/womens-back-to-school-sale-2083cz5e1x6) - [Kids](https://www.nike.com/w/kids-back-to-school-sale-shoes-2083czv4dhzy7ok) - [Shoes](https://www.nike.com/w/kids-back-to-school-sale-shoes-2083czv4dhzy7ok) - [Clothing](https://www.nike.com/w/kids-back-to-school-sale-clothing-2083cz6ymx6zv4dh) - [Accessories](https://www.nike.com/w/kids-back-to-school-sale-accessories-equipment-2083czawwpwzv4dh) - [Shop All](https://www.nike.com/w/kids-back-to-school-sale-2083czv4dh) - [Jordan](https://www.nike.com/w/back-to-school-sale-jordan-2083cz37eef) - [Shoes](https://www.nike.com/w/back-to-school-sale-jordan-shoes-2083cz37eefzy7ok) - [Clothing](https://www.nike.com/w/back-to-school-sale-jordan-clothing-2083cz37eefz6ymx6) - [Accessories](https://www.nike.com/w/kids-jordan-accessories-equipment-37eefzawwpwzv4dh) - [Shop All](https://www.nike.com/w/back-to-school-sale-jordan-2083cz37eef) Cancel Cancel Ask NikeAI Popular Search Terms [backpacks](https://www.nike.com/w?q=backpacks&vst=backpacks)[ja 4](https://www.nike.com/w?q=ja%204&vst=ja%204)[shoes](https://www.nike.com/w?q=shoes&vst=shoes)[jordan](https://www.nike.com/w?q=jordan&vst=jordan)[kids' shoes](https://www.nike.com/w?q=kids%27%20shoes&vst=kids%27%20shoes)[air max](https://www.nike.com/w?q=air%20max&vst=air%20max)[jordan 4](https://www.nike.com/w?q=jordan%204&vst=jordan%204)[soccer cleats](https://www.nike.com/w?q=soccer%20cleats&vst=soccer%20cleats) [](https://www.nike.com/favorites "Favorites")[](https://www.nike.com/cart "Bag Items: 0") [Back to School Sale: Extra 25% Off Select Styles.](https://www.nike.com/w/back-to-school-sale-2083c) [Shop New Arrivals](https://www.nike.com/w/new-3n82y) [Send a Gift Card](https://www.nike.com/t/gift-card-mailed-in-a-mini-nike-shoebox-B9Mv2K/GIFTCARD-7492) [Members: Free Shipping on Orders $50+](https://www.nike.com/register) ## Inspiration - [Latest](https://www.nike.com/stories) - [DNA](https://www.nike.com/stories/dna) - [Coaching](https://www.nike.com/stories/coaching) - [Athletes\*](https://www.nike.com/stories/athletes) - [Community](https://www.nike.com/stories/community) - [Culture](https://www.nike.com/stories/culture) - [Innovation](https://www.nike.com/stories/innovation) - [All Stories](https://www.nike.com/stories/all) Inspiration # Never Done Skateboarding ##### Department of Nike Archives Rewind to 2002 and get a glimpse of Nike SB’s journey from skateboarding outsider to cultural staple. Last updated: December 29, 2022 4 min read  Ah, twenty years of Nike SB. What started off as a big brand on the outskirts of an insular movement turned into a welcome champion or the sport, pushing the culture and footwear innovation forward like only Nike can. But the SB story is full of twists, turns, sends, and bails – all leading to where we, and skateboarding, are today. Let’s take a stroll down memory lane… The year was 2002. After many unsuccessful forays into skateboarding, Nike tapped a young visionary by the name of Sandy Bodecker to lead a new charge. Fresh off his success integrating Nike into the equally challenging world of global football, it wasn’t long before he had Nike (finally) heading in the right direction with skateboarding too. And then came the SB Dunk… The SB Dunk craze took things to a new level, but that was just the start. Always leading through innovation, we constantly asked ourselves: How can we make it lighter? Less clunky? More dynamic? Fresher looking? The answers led to reimagined models, iconic artist collaborations, and signature athlete lines. Speaking of signature athlete lines, this story would be incomplete without the skateboarders who put us on, wore us out, and greatly shaped skateboarding into what it is today. The team started with four style icons, and soon after saw seismic additions with athletes like Paul Rodriguez (one of only four people to ever have 10 signature shoes with Nike), Eric Koston, Stefan Janoski, Omar Salazar, Lewis Marnell and Lance Mountain alongside up-and-comers Grant Taylor, Ishod Wair and Shane O’Neill. SB skate videos like Debacle, Chronicles, Gizmo, Trust Fall, Constant and, of course, Today Was A Good Day defined eras, immortalizing our athletes in the uber important pantheon of skate content. Today, that 4 is now 46 strong, with a healthy range of SOTYs, road-dogs, Olympians and underground legends across the globe. The new generation, led by the likes of Leo Baker, Nyjah Huston, Yuto Horigome, Rayssa Leal and Sky Brown are redefining the sport on their own terms, opening the door to anyone who’s brave enough to get on a board. The last 20 years have been nothing less than legendary. And the next 20 will leave even bigger shoes to fill.   The SB Dunk craze took things to a new level, but that was just the start. Always leading through innovation, we constantly asked ourselves: How can we make it lighter? Less clunky? More dynamic? Fresher looking? The answers led to reimagined models, iconic artist collaborations, and signature athlete lines. Speaking of signature athlete lines, this story would be incomplete without the skateboarders who put us on, wore us out, and greatly shaped skateboarding into what it is today. The team started with four style icons, and soon after saw seismic additions with athletes like Paul Rodriguez (one of only four people to ever have 10 signature shoes with Nike), Eric Koston, Stefan Janoski, Omar Salazar, Lewis Marnell and Lance Mountain alongside up-and-comers Grant Taylor, Ishod Wair and Shane O’Neill. SB skate videos like Debacle, Chronicles, Gizmo, Trust Fall, Constant and, of course, Today Was A Good Day defined eras, immortalizing our athletes in the uber important pantheon of skate content. Today, that 4 is now 46 strong, with a healthy range of SOTYs, road-dogs, Olympians and underground legends across the globe. The new generation, led by the likes of Leo Baker, Nyjah Huston, Yuto Horigome, Rayssa Leal and Sky Brown are redefining the sport on their own terms, opening the door to anyone who’s brave enough to get on a board. The last 20 years have been nothing less than legendary. And the next 20 will leave even bigger shoes to fill.  Originally published: December 30, 2022 ## Related Stories -  [](https://www.nike.com/a/never-done-making-history-tigerbelles) # Department of Nike Archives # Never Done Making History -  [](https://www.nike.com/a/fabian-domenech-on-discovering-yourself-through-meditation-and-yoga) # Coaching # Trained Podcast: Find Authenticity With Fabian Domenech -  [](https://www.nike.com/a/form-habits-with-james-clear) # Coaching # Trained Podcast: Build Atomic Habits With James Clear -  [](https://www.nike.com/a/maria-wada-on-her-yoga-and-dance-career) # Coaching # Trained Podcast: Reinvent Yourself With Maria Wada -  [](https://www.nike.com/a/the-look-of-nike-fc-nicole) # Culture # The Look of Nike FC: Nicole Resources [Gift Cards](https://www.nike.com/gift-cards) [Corporate Sales](https://www.nike.com/corporate-sales) [Find a Store](https://www.nike.com/retail) [Membership](https://www.nike.com/membership) [Nike Journal](https://www.nike.com/stories) [Site Feedback](https://www.nike.com#site-feedback) Help [Get Help](https://www.nike.com/help) [Order Status](https://www.nike.com/orders/details/) [Shipping and Delivery](https://www.nike.com/help/a/shipping-delivery) [Returns](https://www.nike.com/help/a/returns-policy) [Order Cancellation](https://www.nike.com/help/a/change-cancel-order) [Payment Options](https://www.nike.com/help/a/payment-options) [Gift Card Balance](https://www.nike.com/orders/gift-card-lookup) [Contact Us](https://www.nike.com/help/#contact) Company [About Nike](https://about.nike.com/en) [News](http://news.nike.com/) [Careers](https://jobs.nike.com/) [Investors](http://investors.nike.com/) [Purpose](https://purpose.nike.com/) [Sustainability](https://www.nike.com/sustainability) [Accessibility](https://www.nike.com/us/en/accessibility/#introduction) Promotions & Discounts [Student](https://www.nike.com/help/a/student-discount) [Military](https://www.nike.com/help/a/military-discount) [Teacher](https://www.nike.com/help/a/teacher-discount) [First Responders & Medical Professionals](https://www.nike.com/help/a/first-responder-discount) [Birthday](https://www.nike.com/help/a/birthday-terms-promo) [Resources](https://www.nike.com/help) [Gift Cards](https://www.nike.com/gift-cards) [Corporate Sales](https://www.nike.com/corporate-sales) [Find a Store](https://www.nike.com/retail) [Membership](https://www.nike.com/membership) [Nike Journal](https://www.nike.com/stories) [Site Feedback](https://www.nike.com#site-feedback) [Help](https://www.nike.com/help) [Get Help](https://www.nike.com/help) [Order Status](https://www.nike.com/orders/details/) [Shipping and Delivery](https://www.nike.com/help/a/shipping-delivery) [Returns](https://www.nike.com/help/a/returns-policy) [Order Cancellation](https://www.nike.com/help/a/change-cancel-order) [Payment Options](https://www.nike.com/help/a/payment-options) [Gift Card Balance](https://www.nike.com/orders/gift-card-lookup) [Contact Us](https://www.nike.com/help/#contact) [Company](https://about.nike.com/en) [About Nike](https://about.nike.com/en) [News](http://news.nike.com/) [Careers](https://jobs.nike.com/) [Investors](http://investors.nike.com/) [Purpose](https://purpose.nike.com/) [Sustainability](https://www.nike.com/sustainability) [Accessibility](https://www.nike.com/us/en/accessibility/#introduction) [Promotions & Discounts](https://www.nike.com/promo-code) [Student](https://www.nike.com/help/a/student-discount) [Military](https://www.nike.com/help/a/military-discount) [Teacher](https://www.nike.com/help/a/teacher-discount) [First Responders & Medical Professionals](https://www.nike.com/help/a/first-responder-discount) [Birthday](https://www.nike.com/help/a/birthday-terms-promo) United States - © 2026 Nike, Inc. All Rights Reserved - Guides - [Nike Air](https://www.nike.com/air) - [Nike Air Force 1](https://www.nike.com/air-force-1) - [Nike Air Max](https://www.nike.com/air-max) - [Nike FlyEase](https://www.nike.com/flyease) - [Nike Flyknit](https://www.nike.com/flyknit) - [Nike Free](https://www.nike.com/free) - [Nike React](https://www.nike.com/react) - [Nike Vaporfly](https://www.nike.com/running/vaporfly) - [Nike ZoomX](https://www.nike.com/zoomx) - [Space Hippie](https://www.nike.com/space-hippie) - [Terms of Sale](https://agreementservice.svs.nike.com/us/en_us/rest/agreement?agreementType=termsOfSale&uxId=com.nike.commerce.nikedotcom.web&country=US&language=en&requestType=redirect) - [Terms of Use](https://agreementservice.svs.nike.com/us/en_us/rest/agreement?agreementType=termsOfUse&uxId=com.nike.commerce.nikedotcom.web&country=US&language=en&requestType=redirect) - [Nike Privacy Policy](https://agreementservice.svs.nike.com/rest/agreement?agreementType=privacyPolicy&uxId=com.nike.commerce.nikedotcom.web&requestType=redirect) - [ \ Your Privacy Choices](https://www.nike.com/guest/settings/do-not-share-my-data) - [CA Supply Chains Act](https://about.nike.com/en/impact-resources/statement-on-forced-labor) ## Africa - [__Egypt__ \ English](https://www.nike.com/eg/) - [__Morocco__ \ English](https://www.nike.com/ma/en/) - [__Maroc__ \ Français](https://www.nike.com/ma/) - [__South Africa__ \ English](https://www.nike.com/za/) ## Americas - [__Argentina__ \ Español](https://www.nike.com.ar) - [__Brasil__ \ Português](https://www.nike.com.br) - [__Canada__ \ English](https://www.nike.com/ca/) - [__Canada__ \ Français](https://www.nike.com/ca/fr/) - [__Chile__ \ Español](https://www.nike.cl) - [__Colombia__ \ Español](https://www.nike.com.co) - [__México__ \ Español](https://www.nike.com/mx/) - [__Peru__ \ Español](https://www.nike.com.pe) - [__Puerto Rico__ \ Español](https://www.nike.com/pr/) - [__United States__ \ English](https://www.nike.com) - [__Estados Unidos__ \ Español](https://www.nike.com/us/es/) - [__Uruguay__ \ Español](https://www.nike.com.uy) - [__Latin America__ \ Español](https://www.nike.com/xl/) ## Asia Pacific - [__Australia__ \ English](https://www.nike.com/au/) - [__中国大陆__ \ 简体中文](https://www.nike.com.cn/) - [__Hong Kong__ \ English](https://www.nike.com.hk/) - [__香港__ \ 繁體中文](https://www.nike.com.hk/) - [__India__ \ English](https://www.nike.in/) - [__Indonesia__ \ English](https://www.nike.com/id/) - [__Japan__ \ English](https://www.nike.com/jp/en/) - [__日本__ \ 日本語](https://www.nike.com/jp/) - [__대한민국__ \ 한국어](https://www.nike.com/kr/) - [__Malaysia__ \ English](https://www.nike.com/my/) - [__New Zealand__ \ English](https://www.nike.com/nz/) - [__Philippines__ \ English](https://www.nike.com/ph/) - [__Singapore__ \ English](https://www.nike.com/sg/) - [__台灣__ \ 繁體中文](https://www.nike.com/tw/) - [__ไทย__ \ ภาษาไทย](https://www.nike.com/th/) - [__Vietnam__ \ English](https://www.nike.com/vn/) ## Europe - [__Österreich__ \ Deutsch](https://www.nike.com/at/) - [__Austria__ \ English](https://www.nike.com/at/en/) - [__Belgien__ \ Deutsch](https://www.nike.com/be/de/) - [__Belgium__ \ English](https://www.nike.com/be/en/) - [__Belgique__ \ Français](https://www.nike.com/be/fr/) - [__België__ \ Nederlands](https://www.nike.com/be/) - [__Bulgaria__ \ English](https://www.nike.com/bg/) - [__Croatia__ \ English](https://www.nike.com/hr/) - [__Česká republika__ \ Čeština](https://www.nike.com/cz/) - [__Czech Republic__ \ English](https://www.nike.com/cz/en/) - [__Danmark__ \ Dansk](https://www.nike.com/dk/) - [__Denmark__ \ English](https://www.nike.com/dk/en/) - [__Finland__ \ English](https://www.nike.com/fi/) - [__France__ \ Français](https://www.nike.com/fr/) - [__Deutschland__ \ Deutsch](https://www.nike.com/de/) - [__Ελλάδα__ \ ελληνικά](https://www.nike.com/gr/) - [__Hungary__ \ English](https://www.nike.com/hu/en/) - [__Magyarország__ \ Magyar](https://www.nike.com/hu/) - [__Ireland__ \ English](https://www.nike.com/ie/) - [__Israel__ \ English](https://www.nike.com/il/) - [__Italia__ \ Italiano](https://www.nike.com/it/) - [__Luxemburg__ \ Deutsch](https://www.nike.com/lu/de/) - [__Luxembourg__ \ English](https://www.nike.com/lu/en/) - [__Luxembourg__ \ Français](https://www.nike.com/lu/) - [__Netherlands__ \ English](https://www.nike.com/nl/en/) - [__Nederland__ \ Nederlands](https://www.nike.com/nl/) - [__Norway__ \ English](https://www.nike.com/no/en/) - [__Norge__ \ Norsk](https://www.nike.com/no/) - [__Polska__ \ Polski](https://www.nike.com/pl/) - [__Portugal__ \ English](https://www.nike.com/pt/en/) - [__Portugal__ \ Português](https://www.nike.com/pt/) - [__Romania__ \ English](https://www.nike.com/ro/) - [__Россия__ \ Русский](https://www.nike.com/ru/) - [__Slovakia__ \ English](https://www.nike.com/sk/) - [__Slovenia__ \ English](https://www.nike.com/si/) - [__Espanya__ \ Català](https://www.nike.com/es/ca/) - [__España__ \ Español](https://www.nike.com/es/) - [__Sweden__ \ English](https://www.nike.com/se/en/) - [__Sverige__ \ Svenska](https://www.nike.com/se/) - [__Schweiz__ \ Deutsch](https://www.nike.com/ch/) - [__Switzerland__ \ English](https://www.nike.com/ch/en/) - [__Suisse__ \ Français](https://www.nike.com/ch/fr/) - [__Svizzera__ \ Italiano](https://www.nike.com/ch/it/) - [__Türkiye__ \ Türkçe](https://www.nike.com/tr/) - [__United Kingdom__ \ English](https://www.nike.com/gb/) ## Middle East - [__Saudi Arabia__ \ English](https://www.nike.sa/en/home) - [__المملكة العربية السعودية__ \ العربية](https://www.nike.sa/ar/home) - [__United Arab Emirates__ \ English](https://www.nike.ae/en/home) - [__الإمارات العربية المتحدة__ \ العربية](https://www.nike.ae/ar/home) - [__Qatar__ \ English](https://www.nike.qa/en/home) - [__دولة قطر__ \ العربية](https://www.nike.qa/ar/home) - [__Kuwait__ \ English](https://www.nike.com.kw/en/home) - [__الكويت__ \ العربية](https://www.nike.com.kw/ar/home)