NIKE FORWARD
NIKE FORWARD IS AN ALL-NEW MATERIAL MADE FROM ULTRA-THIN, NEEDLE-PUNCHED LAYERS. IT’S SUPER SOFT, INCREDIBLY WARM, AND ABSURDLY LIGHTWEIGHT, BUT MOST IMPORTANTLY, OUR INAUGURAL COLLECTION HAS A REDUCED CARBON FOOTPRINT OF 75% ON AVERAGE WHEN COMPARED TO OUR TRADITIONAL KNIT FLEECE.
NIKE FORWARD
NIKE FORWARD IS AN ALL-NEW MATERIAL MADE FROM ULTRA-THIN, NEEDLE-PUNCHED LAYERS. IT’S SUPER SOFT, INCREDIBLY WARM, AND ABSURDLY LIGHTWEIGHT, BUT MOST IMPORTANTLY, OUR INAUGURAL COLLECTION HAS A REDUCED CARBON FOOTPRINT OF 75% ON AVERAGE WHEN COMPARED TO OUR TRADITIONAL KNIT FLEECE.
BLOOM OVER DOOM
NIKE HAS PUSHED THE BOUNDARIES OF SUSTAINABLE INNOVATION FOR DECADES. BUT WHAT GOT US HERE WON’T GET US WHERE WE NEED TO GO. WE’RE EVOLVING THE PLAYBOOK, TRANSFORMING SCIENCE FICTION TO SCIENCE FACT, AT NIKE’S SCALE. WE'RE NOT THERE YET, BUT WE KNOW WHERE WE’RE GOING—MOVING TO ZERO AND THEN BEYOND. WE THINK OF IT AS “BLOOM OVER DOOM”—TENACIOUS OPTIMISM, AUDACIOUS INNOVATION AND COLLECTIVE ACTION SO WE ALL, AND THIS BEAUTIFUL BLUE BALL, THRIVE.
BLOOM OVER DOOM
NIKE HAS PUSHED THE BOUNDARIES OF SUSTAINABLE INNOVATION FOR DECADES. BUT WHAT GOT US HERE WON’T GET US WHERE WE NEED TO GO. WE’RE EVOLVING THE PLAYBOOK, TRANSFORMING SCIENCE FICTION TO SCIENCE FACT, AT NIKE’S SCALE. WE'RE NOT THERE YET, BUT WE KNOW WHERE WE’RE GOING—MOVING TO ZERO AND THEN BEYOND. WE THINK OF IT AS “BLOOM OVER DOOM”—TENACIOUS OPTIMISM, AUDACIOUS INNOVATION AND COLLECTIVE ACTION SO WE ALL, AND THIS BEAUTIFUL BLUE BALL, THRIVE.
MOVE TO ZERO IS NIKE’S JOURNEY TOWARD ZERO CARBON AND ZERO WASTE TO HELP PROTECT THE FUTURE OF SPORT. FOLLOW EACH STEP IN OUR JOURNEY AND DISCOVER NEW WAYS WE CAN MOVE TO ZERO TOGETHER.
TAKING ACTION, TOGETHER
TO HELP PROTECT THE FUTURE OF SPORT WE’RE NOT WAITING FOR SOLUTIONS, WE’RE CREATING THEM. AT SELECT NIKE STORES, SUSTAINABILITY SERVICES ARE OUR WAY OF INVITING YOU TO MOVE TO ZERO WITH US, BECAUSE WE CAN ONLY GET TO ZERO BY MOVING THERE TOGETHER.
MOVE TO ZERO IS NIKE’S JOURNEY TOWARD ZERO CARBON AND ZERO WASTE TO HELP PROTECT THE FUTURE OF SPORT. FOLLOW EACH STEP IN OUR JOURNEY AND DISCOVER NEW WAYS WE CAN MOVE TO ZERO TOGETHER.
TAKING ACTION, TOGETHER
TO HELP PROTECT THE FUTURE OF SPORT WE’RE NOT WAITING FOR SOLUTIONS, WE’RE CREATING THEM. AT SELECT NIKE STORES, SUSTAINABILITY SERVICES ARE OUR WAY OF INVITING YOU TO MOVE TO ZERO WITH US, BECAUSE WE CAN ONLY GET TO ZERO BY MOVING THERE TOGETHER.
Recycling + Donation
Help reduce waste by cleaning and donating or recycling worn athletic shoes and apparel.
Refurbished
We source a mix of eligible returns and open box footwear to create an opportunity to purchase gently used shoes at a lower price.
WHAT'S NEW
COLLECTIVE ACTION STARTS WITH COLLECTIVE EDUCATION. CHECK OUT THE LATEST IN OUR MOVE TO ZERO.
WHAT’S NEW
COLLECTIVE ACTION STARTS WITH COLLECTIVE EDUCATION. CHECK OUT THE LATEST IN OUR MOVE TO ZERO.
Nike Forward
Taking Care Of Your Nike Forward
Nike Forward is soft, warm, and super lightweight. To keep it looking fresh for years to come, it’s essential to keep a few simple product care guidelines in mind.
Move to Zero
Nike Forward
The inaugural collection is made with an average of 75% less carbon compared to our traditional knit fleece. We call it Forward because that’s where we’re going.
Innovation
Maximum Mileage: 12 Easy Ways to Extend the Life of Your Running Shoes
Runners share tips on getting started with simple, daily gear care. The best part? These hacks can help you reduce waste and be a more mindful runner.
Innovation
How to Clean Your Running Shoes — and Tread More Lightly on the Planet
Want your running shoes to last longer? Simply cleaning them can go a long way. Watch as Nike apparel designer Raj Mistry shows how small, everyday actions can have a big impact.
OUR PICKS
APPAREL LABELED “SUSTAINABLE MATERIALS” IS MADE WITH AT LEAST 50% RECYCLED CONTENT AND SHOES WITH THE SAME LABEL ARE MADE WITH AT LEAST 20% RECYCLED CONTENT BY WEIGHT.
OUR PICKS
APPAREL LABELED “SUSTAINABLE MATERIALS” IS MADE WITH AT LEAST 55% RECYCLED CONTENT AND SHOES WITH THE SAME LABEL ARE MADE WITH AT LEAST 20% RECYCLED CONTENT BY WEIGHT.
When you see this logo, you see one small step in our journey to Move to Zero.