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[Innovation](https://www.nike.com/stories/innovation) - [All Stories](https://www.nike.com/stories/all) Inspiration # How to Keep a Color Journal — and See the World Differently ##### Innovation Clear your mind, connect with your surroundings, and hone your creative muscle with this simple daily practice. Four Nike designers show you how. Last updated: January 3, 2022 6 min read “Hands On” is a series where you’ll learn tactile techniques from expert innovators. “They say that color is a whole other language,” says Jaana Beidler. “It’s one without any words, that connects intuitively and deeply with us. It carries a lot of emotions.” Color is a language that Jaana, as a senior director of color design at Nike, is fluent in — and one she wanted to keep speaking with her tight-knit team when they started working remotely due to the pandemic. Having read that journaling often helps people process difficult times and moments of crisis, Jaana had an idea to do the same…except with her own twist. “Words, at least from me, don’t come easy. I think in colors,” says Jaana. “So instead of writing a journal, \[keeping a] color journal seemed like something that would be more impactful for us.” And so, Jaana invited members of her team to start documenting visuals that struck them in their day-to-day lives. At home and around their neighborhoods, they began to see subtle beauty in everyday details: high-vis road signs standing out in a natural setting, a vibrant pink flower decaying over days, the bright blues and greens of tennis courts and soccer fields sitting empty and unused — and so much more. Watch the video above to learn color journaling methods from Jaana and other Nike designers, and hear about the mental and emotional benefits this creative practice can offer. Below, find a step-by-step guide, sample entries from the group, and a template to help you start a color journal of your own.  ## A Step-By-Step Guide to Color Journaling ## Step 1: Observe Start by simply looking around you with curiosity and intent. __“Noticing shapes, textures, colors__ and how they interact with each other…\[is] almost like a meditative practice,” says Nicola Trigg, a senior design director at Nike and fellow color journaler. So go for a walk, take your time, and don’t get too caught up in finding something epic. It’s all about __clearing your mind__, seeing details, and taking in your surroundings and feelings. “\[It] can be something as tiny as a leaf on the floor, or the giant clouds in the sky — or the fact that everyone has weird mailboxes,” muses Nicola. ## Step 2: Capture Next, document your findings. “We all take so many pictures, so definitely you can __use your phone camera,__ but it’s also fun to try to do it very analog,” says Jaana. “You can __pick up something you find__ on your way and put it in a journal and really look at it. Let it be real and tangible.” Other ideas? Take a sketchbook, draw what you see and paint the colors on the pages, suggests Chiyo Takahashi, another senior design director at Nike. __“I don’t think there’s a right or wrong way,”__ she says. At the time of filming, Jaana, Chiyo, Courtney and Nicola were members of Nike’s Color Design team, which is responsible for observing the world and translating societal trends into seasonal color palettes for Nike footwear, apparel and equipment. Some have since moved on to other roles at Nike, but color theory will no doubt remain a lifelong passion. ## Step 3: Identify Once you have your image or objects, __build a palette__ by selecting individual colors that catch your attention. You can use traditional tools like markers, paints, colored pencils — or go digital on your computer or phone, using an app with a color dropper tool. The magic is what your eyes and cursor are drawn to, says Chiyo. “Depending on where you click, the colors are so different, so you do have to __use your intuition__ and what feels right to you that summarizes what you’re seeing. It’s definitely a process of editing that’s involved.” “For me, it’s almost like analyzing and challenging my own ideas,” adds Jaana. “I have noticed over the years that I gravitate toward certain things. I’m trying to get out of my own comfort zone. I’m pulling colors that are not the typical ones that I usually go to.” Next, __name your colors,__ based on your own experience and reflections. It’s also where the fun comes in for Courtney Dailey, a product design VP at Nike. “\[It’s] a way to be a bit cheeky sometimes,” she says. Some examples from the group? Closed Down Brown, Rotting Rainbow Chard and Plastic Flamingo Pink — just to name a few. ## Step 4: Reflect Lastly, __let your thoughts come out.__ What do the colors remind you of? How do they make you feel? What was on your mind at the time? As Jaana and the others have learned, this step is where a lot of growth and centering can happen. “I think that adds __another level of introspection__,” says Chiyo, who was struck by the stark beige color of empty shelves in grocery stores at the start of the pandemic. “Journaling just really __helps \[me] process how I’m feeling__ at this moment. It increases your awareness of the world, \[and your ability to be] more curious and open.” ## Get Inspiration From the Entries Below... 1/3  # Name the Color Experience: ALL BOARDED UP NEUTRALS Date: Saturday, July 18, 2020 Thoughts & Observations: “Many of the businesses in downtown Portland are all boarded up. It feels sad and strange walking the empty streets. Who has painted these blocks of color on the plywood? The color palette is drab and desolate, like this time we are living through. The more I look, I start seeing humble beauty and hopefulness.” \[Words and photos by Jaana. Layout design by Nike Journal team.] 2/3  # Name the Color Experience: CELEBRATION OF BEAUTIFUL DECAY Date: Sunday, April 12, 2020 Thoughts & Observations: “I love how the petals change color as they decay. This got me wondering about the concept of beauty, which led me to one of my favorite \[quotes by] Johann Wolfgang von Goethe: ‘Beauty is a manifestation of secret natural laws, which otherwise would have been hidden from us forever.’ What is beautiful? There is beauty in all stages, at all times, in all things — if you look.” \[Words and photos by Nicola. Layout design by Nike Journal team.] 3/3  # Name the Color Experience: OBJECTS IN THE WOODS / INDUSTRIAL BRIGHTS AGAINST NATURAL BACKDROP / PRAGMATIC UTILITY COLORS Date: Thursday, March 26, 2020 Thoughts & Observations: “With state parks closed, we took a long walk in the country to stretch our legs and get some fresh air. During the walk, I documented various roadside markings, signs, utility boxes that we stumbled across. I was intrigued by the contrast these man-made industrial objects created against the natural background. These colors are purely functional, non-design, emerged completely out of necessity.” \[Words and photos by Chiyo. Layout design by Nike Journal team.] ## ...And Create Your Own Color Journal The team’s biggest takeaway? Let your journal be yours. Whatever catches your eye, however you want to document it, any thoughts or emotions that come to mind as you reflect — it’s yours to create. Use journaling as an opportunity to de-stress and tap into your creative and observational mind. The fact that it’s separate from work or deadlines is what makes color journaling so special and important to Courtney. “It’s just creativity for creativity’s sake,” she says. Here’s a template to get you started — or you can make your own. There’s no wrong way to keep a color journal. *(Note: PDF available in English only.)* [Download PDF](https://www.nike.com/pdf/nike-journal-innovation-color-journal-template-tall.pdf) Film: Azsa West Words: Brinkley Fox *Reported: November 2020* Originally published: December 28, 2021 Resources [Gift Cards](https://www.nike.com/gift-cards) [Corporate Sales](https://www.nike.com/corporate-sales) [Find a Store](https://www.nike.com/retail) [Membership](https://www.nike.com/membership) [Nike Journal](https://www.nike.com/stories) [Site Feedback](https://www.nike.com#site-feedback) Help [Get Help](https://www.nike.com/help) [Order Status](https://www.nike.com/orders/details/) [Shipping and Delivery](https://www.nike.com/help/a/shipping-delivery) [Returns](https://www.nike.com/help/a/returns-policy) [Order Cancellation](https://www.nike.com/help/a/change-cancel-order) [Payment Options](https://www.nike.com/help/a/payment-options) [Gift Card Balance](https://www.nike.com/orders/gift-card-lookup) [Contact Us](https://www.nike.com/help/#contact) Company [About Nike](https://about.nike.com/en) [News](http://news.nike.com/) [Careers](https://jobs.nike.com/) [Investors](http://investors.nike.com/) [Purpose](https://purpose.nike.com/) [Sustainability](https://www.nike.com/sustainability) [Accessibility](https://www.nike.com/us/en/accessibility/#introduction) Promotions & Discounts [Student](https://www.nike.com/help/a/student-discount) [Military](https://www.nike.com/help/a/military-discount) [Teacher](https://www.nike.com/help/a/teacher-discount) [First Responders & Medical Professionals](https://www.nike.com/help/a/first-responder-discount) [Birthday](https://www.nike.com/help/a/birthday-terms-promo) [Resources](https://www.nike.com/help) [Gift Cards](https://www.nike.com/gift-cards) [Corporate Sales](https://www.nike.com/corporate-sales) [Find a Store](https://www.nike.com/retail) [Membership](https://www.nike.com/membership) [Nike Journal](https://www.nike.com/stories) [Site Feedback](https://www.nike.com#site-feedback) [Help](https://www.nike.com/help) [Get Help](https://www.nike.com/help) [Order Status](https://www.nike.com/orders/details/) [Shipping and Delivery](https://www.nike.com/help/a/shipping-delivery) [Returns](https://www.nike.com/help/a/returns-policy) [Order Cancellation](https://www.nike.com/help/a/change-cancel-order) [Payment Options](https://www.nike.com/help/a/payment-options) [Gift Card Balance](https://www.nike.com/orders/gift-card-lookup) [Contact Us](https://www.nike.com/help/#contact) [Company](https://about.nike.com/en) [About Nike](https://about.nike.com/en) [News](http://news.nike.com/) [Careers](https://jobs.nike.com/) [Investors](http://investors.nike.com/) [Purpose](https://purpose.nike.com/) [Sustainability](https://www.nike.com/sustainability) [Accessibility](https://www.nike.com/us/en/accessibility/#introduction) [Promotions & Discounts](https://www.nike.com/promo-code) [Student](https://www.nike.com/help/a/student-discount) [Military](https://www.nike.com/help/a/military-discount) [Teacher](https://www.nike.com/help/a/teacher-discount) [First Responders & Medical Professionals](https://www.nike.com/help/a/first-responder-discount) [Birthday](https://www.nike.com/help/a/birthday-terms-promo) United States - © 2026 Nike, Inc. 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