Save Up to 50% | New Styles Added

Use code BLACKFRIDAY for an extra 20% off select styles—ends 11.27. SHOP

Put More You In Your Shoe

Whether you make it loud or keep it neutral, customize a shoe that’s more like you with Nike’s co-creation service.

Member Exclusive Access

Nike By You Custom Shoes

AF1 Low Unlocked By You

Nike By You Custom Shoes

AF1 Low Unlocked By You

How To Nike By You

Tips and Tricks

What’s a fun way to start? How do I pop a color? Can I liven up neutrals? We asked Nike designers these questions and more. Before starting your custom design, check out the tips and tricks they share in a series of fun, short videos.

Show us your own unique designs with #nikebyyou