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When you’re shopping on Nike.com and in the Nike App, you may see on product pages reviews from other customers and images showing how others are wearing the items. Keep reading to learn more about Nike reviews and images, including how to share your own.

Who can submit product reviews?
Nike reviews are made up of both organic and incentivized reviews:

• Organic reviews are product reviews from customers who have not been incentivized by Nike to leave a review. You may see a "Verified Purchaser" badge next to these reviews. This means that a review has been submitted by a customer who purchased the product directly from Nike, received an email from us after they purchased a product inviting the customer to leave a review, and who did not receive a reward in exchange for such review (see below). Customers who have purchased our products through other retailers are not eligible to be badged as "Verified Purchasers."
• Incentivized reviews are reviews collected from consumers who: i) have been rewarded with a discount on their next purchase in exchange for a review, ii) have received discounted or free products from Nike or other retailers in exchange for a review, or iii) have participated in product testing with Nike. These reviews are marked with the disclaimer text "Product received for free, or reviewed as part of a prize draw/giveaway or in exchange for a discount." Some incentivized reviews are sourced from Nike-affiliated employees, partners, influencers, or trainers. These reviews are marked "Nike Expert Reviewers."

We carefully instruct our customers that Nike values and will show all feedback, good or bad, as long as it is respectful and not in violation of the Customer Ratings and Review Terms of Service. Customers select 1 – 5 stars as an overall rating of the product. Customers are moreover asked how the product fits, how comfortable the product is, and if they would recommend the product. In addition, customers are given the opportunity to include a short description of their personal experience with the product as well as a title. Customers can also share photos, as well as the size they normally wear.

Please note that the average review star rating takes into account both organic and incentivized reviews and provides equal weighting to both types. The total review score of a product is the average of all reviews submitted by customers on the particular product. All of the individual review scores are added up and divided by the total number of reviews. AI-powered product review summaries, including those provided in Nike chat and on product pages, consider both organic and incentivized reviews sourced globally.

In general, we display reviews chronologically, meaning that you will see the latest reviews first. However, on some non-English sites, we will first display local reviews before showing other reviews collected globally. You are provided with the option to choose another sorting order, for example to sort reviews by rating, recency, and helpfulness. All reviews are retained and displayed as long as a product or style is available.

How can I submit a review?
There are two ways you can submit a review on a product:

1. In the "Reviews" section of our product pages, you can tap or click "Write a Review."
2. If you purchased a product directly from Nike.com or the Nike App, you’ll receive an email to leave a review five days after receiving the product. Consumers who have opted out of marketing emails will not receive this email.

At Nike, genuine and unbiased feedback of our consumers is of the highest importance. Therefore, we are doing everything we possibly can to avoid false reviews. For example, reviews can only be submitted via a Member-gated journey, which helps us to prevent bots.

All reviews are subject to our Customer Ratings and Review Terms of Service, and the content guidelines contained therein. All product reviews are reviewed before being shown on the website. Reviews may not be in violation of the Terms of Service. Nike will not feature reviews that include inappropriate or controversial language or images, competitor references, personally identifiable information, price references, or reviews from persons younger than 13 years old.

If the review you have submitted has not been published, this may be because we have found the review to be in violation of the Terms of Service. If you have any questions, please feel free to reach out to us.

Where do these images come from?
The content in the "How Others Are Wearing It" sections on product pages comes from consumers and partners of Nike. Any photos that are marked "Incentivized" are from consumers or partners who have received free product or who have been compensated for their images.

How can I submit an image to be featured on the "How Others Are Wearing It" section?
There are two ways you can submit an image for a chance to be featured:

1. Instagram: Post the image on Instagram and tag @nike
2. On our website: Tap or click the "Upload Your Photo" button on the "How Others Are Wearing It" section on any product page

Note that all photos will go through a review before being shown on the website. Nike will not feature photos that have competitor logos, graffiti backgrounds, inappropriate language, dangerous activities, personally identifiable information, persons younger than 18 years old, or multiple people featured.