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SHE CAN'T CHASE HER DREAMS IF SHE'S STANDING STILL

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DID YOU KNOW MOST GIRLS DON’T EVEN GET ONE HOUR OF PHYSICAL ACTIVITY IN THEIR DAY?
FACT IS, WHEN THEY ARE ACTIVE, THEY DO BETTER – IN SPORT AND IN LIFE. SIMPLY PUT, PLAY
HELPS GIRLS REALIZE THEIR POWER TO BE HEALTHY, HAPPY AND SUCCESSFUL.

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GIRLS ARE MADE TO PLAY Empowered coaches inspire the next generation.

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NIKE LEGACY SUMMIT Female role models can help increase girls’ confidence and participation in sports. In April, we hosted the first-ever Nike Legacy Summit, where 400 women came together for a day of inspiration and learning aimed at increasing the number of trained female coaches in Los Angeles.

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Inspired to take action?

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GURLS TALK MADE TO PLAY FUND When girls play, they do better – in sport and in life. Together with Women Win and Gurls Talk, we launched the Gurls Talk Made to Play Fund to support women who are changing the lives of girls in their communities. With hundreds of applicants across 45 countries, 17 young women were chosen to not only receive funding for their projects impacting girls under the age of 14, but also leadership and mentor training from Women Win. Hear from three of the fund winners about how they’re changing the lives of girls lives through sport.

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MBALI DLAMINI Mbali Dlamini is a coach from Soweto, South Africa who works with more
than 120 girls in an afterschool program she runs through Altus Sport.
With the Made to Play funding, she’s expanding her program to include
cricket, street soccer and silent ball, alongside life skills training that will help
girls better address issues such as peer pressure, abuse and bullying.

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LEMYA Lemya is a teacher from Paris, who has been a volunteer basketball
coach with the Big Bang Ballers in Grenoble for five years. She plans to
use the Made to Play funding to buy equipment, hire coaches and organize
Big Bang Ballers in Seine Saint Denis, one of the poorest districts in
France, to help displaced girls from the Roma community discover
confidence and community through the game of basketball.

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BEAU VAN IERSEL Beau Van Iersel is studying to become a PE Teacher at a school for children
with learning difficulties and disabilities in Den Bosch, Netherlands. Her Made
to Play funding supports Hub Fit Gurls, a program Beau developed, offering a
variety of sports and self-defense classes so girls can find their strength and
build their confidence.

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PLAY EQUALS POWER

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BY PARTNERING WITH COMMUNITY ORGANIZATIONS AROUND THE WORLD, WE ARE BREAKING
DOWN BARRIERS, BUILDING COMMUNITY AND HELPING GIRLS FIND THEIR STRENGTH THROUGH
THE POWER OF PLAY AND SPORT.

HERE ARE SOME OF THE WAYS WE'RE INVESTING:

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Kids are made to move,
but they also love to have
fun. By supporting the right
programming, we can give
girls the competence and
confidence to start and
keep playing.

Coaches are one of the
leading role models for girls.
By investing in gender inclusive
coaching and training, we’ll
ensure girls have positive
experiences in play and sport.

We're supporting girls with
the tools and product they
need so they can feel
comfortable and confident.

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THE POWER OF SPORT Meet six coaches around the world who are making
a difference for the next generation of athletes.

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GIRLS WHO MOVE, MOVE THE WORLD With our community partners, we are committed
to getting girls around the world moving.

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ENOUGH TALK, IT'S TIME FOR ACTION

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Encourage a girl to move
at least 60 minutes a day.
Learn how our partners
around the world are
getting girls active and
how you can get involved.

Spread the word by sharing
stories of how play and sport
are powering girls by using
#MadetoPlay

Bring play and sport to your
community. Learn helpful
coaching tips and start making
a difference now.

BE A TEAMMATE

BE A CHAMPION

BE A COACH

#MadetoPlay

GET STARTED

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GETTING GIRLS ACTIVE IS A TEAM SPORT. WE ARE PARTNERING WITH SEVERAL
ORGANIZATIONS AROUND THE WORLD TO GIVE GIRLS POSITIVE EXPERIENCES
THROUGH PLAY AND SPORT.

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Girls Inc. inspires all girls to be strong, smart and bold, through direct service and advocacy.

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Marathon Kids helps kids unlock their potential and adults discover their inner Coach by joining, starting or supporting a Marathon Kids running club in their home, school, out-of-school time organization or camp.

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Women’s Sports Foundation, founded in 1974 by sports and social justice icon Billie Jean King, is dedicated to creating leaders by ensuring all girls have access to sport.

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Power Play NYC advances the lives of girls through sports, helping them grow physically, emotionally and academically stronger.

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Everybody Dance! provides high-level school-day and after-school dance programming to underserved youth from preschool through high school, at little or no cost.

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Girls in the Game inspires girls to lead happier, healthier and more confident lives through sport, providing a safe and positive all-girl space where girls can be themselves.

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Women Win advances the playing field that empowers girls and women through sport and play.

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Gurls Talk is an online community for girls to discuss issues, inspire each other and make a positive impact on the world. Nike has partnered with Gurls Talk to launch the GurlsTalk x Made to Play Fund, providing grants to inspirational young women who are inspiring the next generation of girls to be active.

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Berlin Kickt, a program run by The International Rescue Committee and buntkicktgut, combines the universal language of football with social and emotional skills training for kids across Berlin.

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Sportstec leads the Active Schools program in Johannesburg, South Africa, using sport for positive youth development and physical activity

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Sport dans la Ville is working to create a brighter future for disadvantaged youth in Paris by promoting the values of self-confidence, teamwork, dedication and hard work in its sport programs.

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Play International leads the Active Schools program to help kids get active through play, physical activity and sport.

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One Two Play, run by Tagsport, is a gender inclusive football program led by female coaches in Moscow, Russia.

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Marathon Kids, delivered by Kids Run Free, is a school running program empowering kids of all abilities to run in safe spaces and achieve multiple marathons over the academic year.

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Proyecto Cantera is creating a healthier and safer Mexico City by championing positive behavior for youth through soccer.

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Transformation Social (TRASO) is a traditional boxing gym that works with young children in the Tacubaya community of Mexico City on both sport and life skills.

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Vida Corrida promotes social inclusion through sport for kids with a focus on young girls and women from communities in Capão Redondo a neighborhood in São Paulo, Brazil.

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La Nuestra is a girls-only football program founded by a group of women to serve local girls in Villa 31, acommunity in Buenos Aires.

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The China Youth Development Foundation (CYDF) is committed to helping young people build capacity and to improve the environment for their growth by providing aid services, giving a voice to their interests and carrying out social advocacy.

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WE BELIEVE THAT KIDS AREN'T MEANT TO SIT STILL, THEY'RE MADE TO PLAY.

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