Be authentically you, down to your shoes. With Nike By You, you can create the perfect shoe to match your style—choose everything from the color and materials to the silhouette.

Whether you’re looking for a performance shoe or a casual style for every day, it all starts with picking a style you love.

Not sure where to start? We asked Nike designers to share their best design tips and tricks in a series of short videos to spark inspiration.

Finish off your design with a custom message. Your personal ID can be any combination of letters and numbers that makes sense to you, like a nickname, a mantra, or a phrase you love.