Nike works with a diverse community of some of the greatest partners in the world to help get our innovative shoes and gear into the hands, and onto the feet, of athletes.
If you are interested in becoming a Nike-authorized retailer, please review the information below to determine if an application is your next step.
For locations outside of the US and Canada, please contact Nike in your region.
In addition, if you already submitted an application, please review the information below to check on the application status or timeline.
Yes, it’s the same process. Please note, applications to sell Nike product on a digital marketplace such as Amazon or eBay will not be considered.
There is no fee to apply to become a Nike-authorized retailer.
Due to the high volume of applications we receive, the entire process can take up to 90 days.
You can apply through the ERA website.
Please refer to our detailed application instructions.
Log in to ERA website and click “View an existing application.”
In order to reapply, you must wait one year from the date on your denial letter.
Trade terms are calibrated according to our assessment of credit risk, distribution needs, and allocation of product assortments. If we elect to open your account, we will offer trade terms that are appropriate for the level of distribution we anticipate with your business.
Please use this form and select “Login/Password Issues.”
Please use this form to submit your question. And please note, your inquiry will not be responded to if the information is included on this page.