Jordan Brand @ 2025 NBA ASW

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Jordan Brand @ 2025 NBA ASW

Event Ended

Welcome to Jordan Fam Fest—the ultimate celebration of Jordan Brand culture, legacy, and family—hosted by Bay Area icon Marshawn Lynch. Bringing the biggest names, the brightest lights, it will be an Oakland family affair, where the day will be packed with exclusive drops, immersive exhibitions, community showcases, and all the star power that All-Star Weekend can handle. Tap in below to see where The Jumpman will be popping up across the city.

  • Arts & Culture, Basketball, Dance, Fashion and Style, Skateboarding, Customization, Kids

  • All Levels

  • English

Jordan Fam Fest (2505 Monarch St, Alameda, CA 94501)

Saturday 2.15 - The ultimate celebration destination for local youth curated in partnership with Oakland icon, Marshawn Lynch. Including the best of Jordan Brand product, local food vendors and community experiences. Open from 11am - 5pm.

  • 2:30-3:30pm // Team Duke Dennis vs. Team Marshawn Lynch
  • 3:00–5:00pm // Air by Jordan, KASSO, Nike SB, DLX

Shoe Palace Telegraph (4900 Telegraph Ave, Oakland, CA 94609)

February 11th - February 17th - Telegraph, Oakland will be the landing hub for streetwear serving the community with exclusive drops and a one-of-one premium experience. General shopping hours 11 to 7 daily.

Shoe Palace Union Square (323 Geary St, San Francisco, CA 94102)

February 14th - February 16th - An immersive retail brand experience happening at Shoe Palace's newest location. Come join us as we merge the power of community, streetwear and sisterhood through exclusive drops and experiences tailored for HER. General shopping hours 10 to 8 daily.

Foot Locker Experience (150 Powell St. San Francisco, CA 94102)

February 13th - February 16th - "The Heart of Sneakers" returns to NBA All-Star with an immersive activation featuring exclusive sneaker drops, community engagement, basketball trialing and appearances from star-studded NBA talent in the Jordan Family. Hours of operation: 2.13-2.15 10am -10pm and 2.16 10am-7pm.

Nike EYBL @ FUTURE HQ (10 10TH STREET OAKLAND, CA 94607)

February 14th - The best basketball in the Bay from the next up! Come check out some of the best national high school basketball talent in town including Jordan Brand's own Link Academy (MO). Free to attend. Catch the action live at 4:30pm (Link Academy vs. Montverde Academy) and 8:30pm (Utah Prep vs Dynamic Prep).

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Saturday, February 15

11:00 AM – 5:00 PM

2505 Monarch St

2505 Monarch St, Alameda, CA 94501, USA

Important Information

Sign up is not required to attend

Know Before You Go

Jordan Fam Fest Retail Access & Guidelines:

  • I.D. Required:  State Issued or School Id
  • Access to retail is not a Guarantee
  • Style and Size availability is not a Guarantee
  • There will be no lines for retail.  This allows guest to enjoy FAM FEST without standing in line. 
  • Access to retail will be controlled based on how you entered the venue.  Each guest will receive a # wristband and LED wristband.  Guest will be notified when LED wristband lights up.  Guest will not be allowed into retail if they do not have an activated LED wristband.
  • No Re-entry
  • No Cash
  • All Sales are Final
  • No Return or Exchanges
  • Limit: 1 footwear style per guest maximum 2 footwear styles

If minors are permitted to the event, please refer to the following: If you are under the age of majority, your parent or legal guardian must register you for this Experience and you must bring a copy of the Experience Terms signed by your parent or legal guardian with you to the Experience.

Location

2505 Monarch St

2505 Monarch St, Alameda, CA 94501, USA