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Welcome to Nike School: Chicago.

This is a community of creators: teachers that have charted their own successful paths in creative industries, and students who are just starting theirs.

Whether you define your style through music, merch, or something that hasn’t even been invented yet, the core curriculum is here to help you master the fundamentals.

Storytelling. Design. Visual Arts. Innovation.

At this school, you’re not just here to learn.
You’re here to be inspired – by Chicago and for Chicago.

Class is in session. Let’s get started.

Welcome to Nike School: Chicago.

This is a community of creators: teachers that have charted their own
successful paths in creative industries, and students who are just starting
theirs.

Whether you define your style through music, merch, or something that
hasn’t even been invented yet, the core curriculum is here to help you
master the fundamentals.

Storytelling. Design. Visual Arts. Innovation.

At this school, you’re not just here to learn.
You’re here to be inspired – by Chicago and for Chicago.

Class is in session. Let’s get started.

Nike School: Chicago is a program focused on giving the city’s next generation of creative talent the education, access, and opportunity they need to take their chosen craft to the next level. Classes in storytelling, design, visual art, and innovation are designed to inspire and fuel the future of sport and culture.

This is not solely an online series of courses. NikeLab Chicago will act as our student union, housing materials and resources while also hosting classes and workshops. Here, you’ll meet other students, learn from local creative leaders, and have dedicated “study halls” to complete class challenges and collaborate with your peers.

So become a member and download the Nike app. Subscribe to our YouTube playlist. Follow @nikechicago for the chance to feature your work and open your mind. It’s time to get to work.

Nike School: Chicago is a program focused on giving the city’s next
generation of creative talent the education, access, and opportunity they
need to take their chosen craft to the next level. Classes in storytelling,
design, visual art, and innovation are designed to inspire and fuel the
future of sport and culture.

This is not solely an online series of courses. NikeLab Chicago will act as
our student union, housing materials and resources while also hosting
classes and workshops. Here, you’ll meet other students, learn from local
creative leaders, and have dedicated “study halls” to complete class
challenges and collaborate with your peers.

So become a member and download the Nike app. Subscribe to our YouTube
playlist. Follow @nikechicago for the chance to feature your work
and open your mind. It’s time to get to work.

Nike Chicago
Nike Chicago

Cole Bennett

Your teacher today is Cole Bennett. He founded his multimedia company, Lyrical Lemonade, while in high school. With a personal mantra of “Global now, Chicago forever,” he has since gone on to work with and direct some of the biggest names in hip-hop, including Juice WRLD, Eminem, Young Thug, and Lil Durk.

Class 1: Finding Your Voice

You're here because you have something to say. This class will help you sharpen the way you say it. Discover your passions, discuss our different inspirations, and try visual discovery exercises to help empower your creativity.

Class 2: Building Your Idea

This is where stuff gets real. Walk through the process of going from an idea to a creative story, using a brief to help focus your vision into something to be seen, heard, or felt by audiences or all sizes.

Class 3: Expanding Your Creative Story

You've had a big idea. Let's see just how huge it can get. This third session will help you visualize the possibilities of turning a story into coordinated, cohesive expressions - from music videos to merch to festivals and more.

Nike Chicago
Nike Chicago
Nike Chicago

Cole Bennett

Your teacher today is Cole Bennett. He founded his multimedia company,
Lyrical Lemonade, while in high school. With a personal mantra of “Global now,
Chicago forever,” he has since gone on to work with and direct some
of the biggest names in hip-hop, including Juice WRLD, Eminem, Young
Thug, and Lil Durk.

Class 1: Finding Your Voice

You're here because you have something to say. This class will help you
sharpen the way you say it. Discover your passions, discuss our different
inspirations, and try visual discovery exercises to help empower your
creativity.

Class 2: Building Your Idea

This is where stuff gets real. Walk through the process of going from an
idea to a creative story, using a brief to help focus your vision into
something to be seen, heard, or felt by audiences or all sizes.

Class 3: Expanding Your Creative Story

You've had a big idea. Let's see just how huge it can get. This third
session will help you visualize the possibilities of turning a story into
coordinated, cohesive expressions - from music videos to merch to
festivals and more.

Nike Chicago