WHAT’S YOUR THING?

Whatever makes you you, put it in your shoe with Nike’s co-creation service.

Member Shop

Nike By You Custom Shoes

Air Max 97 Unlocked By You

Nike By You Custom Shoes

Air Max 97 Unlocked By You

How To Nike By You

Tips and Tricks

What’s a fun way to start? How do I pop a color? Can I liven up neutrals? We asked Nike designers these questions and more. Before starting your custom design, check out the tips and tricks they share in a series of fun, short videos.

Show us your own unique designs with #nikebyyou