All Stories
Department of Nike Archives
Never Done Making History
On a Saturday night in 1978, the Tigerbelles set a world record in the 880-yard relay—a historic moment for the team and the first world record for Nike. Yet that's only a sliver of the greater...
Coaching
Trained Podcast: Harness Your Drive With Derrick Henry
They don't call him "King Henry" for nothing. This NFL running back shares what keeps him motivated to keep improving.
Coaching
Trained Podcast: Break Unhealthy Habits With Dr Jud Brewer
Behaviour change starts in the brain. Learn to unwind unhealthy habits with mindfulness advice from this addiction psychiatrist.
Coaching
Bust Through Any Mental Block
Losing your nerve at vital moments? Learn how to persevere through any mental block—and come out stronger.
Coaching
Trained Podcast: Building a Legacy with Coach Cheese
This athletics team is woven into the fabric of sporting history. Hear how alumnus Chandra Cheeseborough is carrying on their traditions.
Coaching
Is Tenacity Born or Made?
The ability to stick it out stems from your genes, but research shows that perseverance is coachable. Sharpen that skill for endless progress.
Serena Williams Design Crew Collection
The Serena Williams Design Crew is a collective of dreamers, innovators and creators. Every year, a group of apprentices partner with Serena and Nike—with the aim to develop and inspire the next...
Coaching
How to Respond More Positively to (Just About) Everything
This mindfulness practice can help you persevere through pain and negative emotions—and it's ridiculously simple.
Just In
Serena Williams Design Crew Collection
The Serena Williams Design Crew is a collective of dreamers, innovators and creators. Every year, a group of apprentices partner with Serena and Nike—with the aim to develop and inspire the next...
Coaching
Upgrade Your Mental Game to Ditch Self-Doubt
Even the world's greatest athletes face internal obstacles. Steal their powerful habits to unlock infinite progress.
Coaching
What to Do When You're Burnt TF Out
A weird combo of overwhelmed and apathetic can leave you fried and doubting yourself. Here's how to rekindle your flame.
Coaching
To Achieve a Goal, Decide Whether the Process Is Actually Worth It
Going in with unrealistic expectations could be holding you back from following through. Here's how to avoid that pitfall.
Styled By: Sabrina Ionescu
Laid Back but Levelled Up
Known for her intensity and competitiveness on the court, Sabrina Ionescu is highly disciplined and relentless. However, the WNBA star's personal style reveals a softer, more laid-back Sabrina—one...
This Is Nike (M)
A Refreshing New Way to Think About Your Post-Partum Goals
No punishments, no guilt, no comparisons—just things that will make you feel good from the inside out.
This Is Nike (M)
Your Pelvic Floor Is Still There—Here's How to Find It
Down-there muscles ghosted you after childbirth? This DIY guide can help you reconnect so you can recover—and get back to training—more comfortably.
This Is Nike (M)
How to Be a Breastfeeding, Exercising Powerhouse
Heavy, leaky and/or uncomfortable boobs don't exactly make postpartum workouts easier. This primer from experts can help.
All Stories
Department of Nike Archives
Never Done Making History
On a Saturday night in 1978, the Tigerbelles set a world record in the 880-yard relay—a historic moment for the team and the first world record for Nike. Yet that's only a sliver of the greater...
Coaching
Trained Podcast: Harness Your Drive With Derrick Henry
They don't call him "King Henry" for nothing. This NFL running back shares what keeps him motivated to keep improving.
Coaching
Trained Podcast: Break Unhealthy Habits With Dr Jud Brewer
Behaviour change starts in the brain. Learn to unwind unhealthy habits with mindfulness advice from this addiction psychiatrist.
Coaching
Bust Through Any Mental Block
Losing your nerve at vital moments? Learn how to persevere through any mental block—and come out stronger.
Coaching
Trained Podcast: Building a Legacy with Coach Cheese
This athletics team is woven into the fabric of sporting history. Hear how alumnus Chandra Cheeseborough is carrying on their traditions.
Coaching
Is Tenacity Born or Made?
The ability to stick it out stems from your genes, but research shows that perseverance is coachable. Sharpen that skill for endless progress.
Serena Williams Design Crew Collection
The Serena Williams Design Crew is a collective of dreamers, innovators and creators. Every year, a group of apprentices partner with Serena and Nike—with the aim to develop and inspire the next...
Coaching
How to Respond More Positively to (Just About) Everything
This mindfulness practice can help you persevere through pain and negative emotions—and it's ridiculously simple.
Just In
Serena Williams Design Crew Collection
The Serena Williams Design Crew is a collective of dreamers, innovators and creators. Every year, a group of apprentices partner with Serena and Nike—with the aim to develop and inspire the next...
Coaching
Upgrade Your Mental Game to Ditch Self-Doubt
Even the world's greatest athletes face internal obstacles. Steal their powerful habits to unlock infinite progress.
Coaching
What to Do When You're Burnt TF Out
A weird combo of overwhelmed and apathetic can leave you fried and doubting yourself. Here's how to rekindle your flame.
Coaching
To Achieve a Goal, Decide Whether the Process Is Actually Worth It
Going in with unrealistic expectations could be holding you back from following through. Here's how to avoid that pitfall.
Styled By: Sabrina Ionescu
Laid Back but Levelled Up
Known for her intensity and competitiveness on the court, Sabrina Ionescu is highly disciplined and relentless. However, the WNBA star's personal style reveals a softer, more laid-back Sabrina—one...
This Is Nike (M)
A Refreshing New Way to Think About Your Post-Partum Goals
No punishments, no guilt, no comparisons—just things that will make you feel good from the inside out.
This Is Nike (M)
Your Pelvic Floor Is Still There—Here's How to Find It
Down-there muscles ghosted you after childbirth? This DIY guide can help you reconnect so you can recover—and get back to training—more comfortably.
This Is Nike (M)
How to Be a Breastfeeding, Exercising Powerhouse
Heavy, leaky and/or uncomfortable boobs don't exactly make postpartum workouts easier. This primer from experts can help.
