Finish Accessibility Statement

Declaration of Values

At Nike, we believe in a world where every individual can access and experience the power of sport. If you have a body, you are an athlete. We are committed to making our brand, products, and digital platforms accessible to all individuals, including those with disabilities, so they can engage without barriers. Doing this enables us to inspire and enable all athletes to push boundaries and redefine what is possible.

One of our goals is to create the equitable playing field of the future, and that includes making sure our digital experiences are accessible to all. The Web Content Accessibility Guidelines is acquired as our standard, and we are striving to incorporate those guidelines into all our platforms. Nike, with the assistance of accessibility consultants, makes utmost efforts and invests resources in providing equitable, respectable, accessible, and professional services, in accordance with the European Accessibility Act and the regulations adopted pursuant thereto.

Service Description

Nike.com is dedicated to enhancing accessibility by maximizing the usability of its services for persons with disabilities. This includes using accessible products in service provision and offering clear information about functionality, product integration, and accessibility features. Information is available through multiple sensory channels, presented in a perceivable and understandable manner, and provided in text formats that support alternative assistive formats. Nike.com is designed to be perceivable, operable, understandable, and robust. Additionally, support services such as help desks and technical assistance provide communication options that are accessible.

Nike.com provides a range of products and services, including footwear, apparel, and accessories, along with customization options for select products. The website offers digital features such as size guides, product recommendations, and exclusive membership benefits. Customers can browse, purchase, and receive products using the search and checkout system, with multiple payment and shipping options available. Returns and exchanges can be processed online within the designated period. Nike.com is developed with accessibility in mind, incorporating screen reader compatibility, keyboard navigation, and alternative text for images. Customer support is available through multiple channels to assist with inquiries, creating a more inclusive shopping experience for all users.

Website Accessibility

Nike is committed to ensuring that Nike.com is designed to comply with the EN 301 549 v.3.2.1 standard, aligning closely with WCAG 2.1 AA guidelines to support accessibility for users with disabilities. The website enables zooming up to 200%, keyboard navigation, screen reader use, and speech recognition software across multiple browsers and devices, including Windows, macOS, iOS, and Android. Nike conducts annual manual audits involving individuals with disabilities, alongside automated accessibility testing through tools like Google Lighthouse. Audit results are tracked in Jira, where issues are triaged and prioritized based on impact. Accessibility improvements focus on keyboard navigation, screen readers, color contrast, input forms, and error messaging. Nike also integrates usability studies and employs people with disabilities to ensure continuous feedback and improvement.

Compliance Status

Nike.com largely meets the Accessibility Requirements of WCAG 2.1 AA.

Audits & User Feedback

At Nike, we leverage both automated accessibility testing and manual audits which include people with disabilities. We conduct annual manual re-audits on consumer-facing technologies aligned to WCAG 2.1 AA using screen readers, screen magnifiers, keyboards, and more assistive technologies. We file the results of those audits in Jira, our issue-tracking software, and triage issues with engineering and product teams. We have also integrated Google Lighthouse in our development pipeline on Nike.com to ensure we have consistent monitoring and display those results on an internal dashboard.

Corrective technical measures

Audits and user feedback allow us to focus on the most important issues, in accordance with WCAG 2.1 AA standards. Each relevant issue undergoes a process of prioritisation, categorisation and technical triage. The issues most likely to affect the experience of people with disabilities are a top priority for us. In general, we focus on resolving issues related to, but not limited to, the following:

  • Keyboard, tab navigation and attention management
  • VoiceOver, TalkBack, JAWS, NVDA and Dragon Naturally Speaking
  • Screen enlargement
  • Use and contrast of colours
  • Error messages and forms to fill in

Preparation of Statement

This statement, prepared on 1 May 2025, is based on a comprehensive review of a representative sample of web pages by an IAAP-certified accessibility expert, utilizing a blend of manual and automated testing to assess compliance and usability.