All Stories

Never Done Imagining

Department of Nike Archives

Never Done Imagining

Unwrap the behind-the-scenes stories, surprising moments and daring decisions that enabled Air to transcend culture against all odds—and get inspired by it to create your own iconic iterations.

Never Done Breaking The Mould

Department of Nike Archives

Never Done Breaking The Mould

Discover the legacy of the Waffle Racer, a breakfast-inspired breakthrough that changed the future of running and innovation forever—and how it continues to inspire creators from all walks of life...

Never Done Breaking Barriers

Department of Nike Archives

Never Done Breaking Barriers

Joan Benoit Samuelson's incredible marathon win in 1984 shattered the world's assumptions about what female athletes were capable of. Dive into the moment, and learn how it was built upon the...

Get Yourself an Accountability Partner

Coaching

Get Yourself an Accountability Partner

Got a big goal or two? Find out why having a wingperson is your secret to soaring.

Trained Podcast: 50 Years of Nike | 10 Seasons of Inspiration

Coaching

Trained Podcast: 50 Years of Nike | 10 Seasons of Inspiration

Elevating fitness through the five facets is what Trained is all about. We highlighted past advice for enhancing the body and mind.

Manage Cravings Like a Pro

Coaching

Manage Cravings Like a Pro

This is not a "give up sweet and salty foods" article. This is a "learn how to dodge temptation and keep hitting your eat-well goals" one.

Never done leaving a mark: Swoosh

Department of Nike Archives

Never Done Leaving a Mark

As we celebrate 50 years of Nike's iconic logo, we look back at how it came to be—and how it wasn't initially seen as the home run you might expect.

Never Run Out of Motivation

Coaching

Never Run Out of Motivation

If you're ever missing your get-up-and-go energy, these performance-psychology tactics can help you rediscover your vibe, fast.

Trained Podcast: The Race Towards a Greener Future

Coaching

Trained Podcast: The Race Towards a Greener Future

Biologist M. Sanjayan and marathoner Joan Benoit Samuelson explain the past, present and future of climate's impact on sport.

Save Your Workouts From Mental Exhaustion

Coaching

Save Your Workouts From Mental Exhaustion

Fried brain? Here's how to keep your motivation and muscles going strong when your mind is telling your body to quit.

Special Delivery: How One Box Cuts Packaging in Half

Innovation

Special Delivery: How One Box Cuts Packaging in Half

Learn how Nike's packaging team is ditching the double box to help reduce waste—and re-imagining what a shoe box can do.

Analyse This: How Data Fuels Design

Innovation

Analyse This: How Data Fuels Design

We're innovating data analytics to up the recycled content of classic shoes. But the visual changes are so subtle we bet you can't spot 'em.

See It Happen to Make It Happen

Coaching

See It Happen to Make It Happen

Visualising yourself crossing the finishing line or acing that job interview might just be the "it factor" you need for all kinds of progress.

Trained Podcast: Improve Pelvic Health With Ann Nwabuebo

Coaching

Trained Podcast: Improve Pelvic Health With Ann Nwabuebo

The muscles your training routine probably doesn't hit? The pelvic floor. This expert tells us what that is and why it's so important.

Full Circle: How Air Is Reborn With In-House Recycling

Innovation

Full Circle: How Air Is Reborn With In-House Recycling

Go behind the scenes to see how Nike Air units are made again and again and again.

Should Your Workout Routine Become Routine?

Coaching

Should Your Workout Routine Become Routine?

A daily run streak or Push-Up challenge can be seriously motivating and lead to fast progress—if you do it right. Here's how.

A Running Story That Starts With a Rope

Athletes*

A Running Story That Starts With a Rope

This running story is more about hands than feet. The same sport, the same drive. The only difference is an extra piece of rope between hands. With every step forwards, companionship, encouragement...

Give Old Sneakers New Life—with Oranges, Walnuts and Flour?

Innovation

Give Old Sneakers New Life—with Oranges, Walnuts and Flour?

Yes really! Join Nike footwear designers as they share three ways to use natural ingredients in easy, at-home actions that'll help your sneakers last longer.

All Stories

Never Done Imagining

Department of Nike Archives

Never Done Imagining

Unwrap the behind-the-scenes stories, surprising moments and daring decisions that enabled Air to transcend culture against all odds—and get inspired by it to create your own iconic iterations.

Never Done Breaking The Mould

Department of Nike Archives

Never Done Breaking The Mould

Discover the legacy of the Waffle Racer, a breakfast-inspired breakthrough that changed the future of running and innovation forever—and how it continues to inspire creators from all walks of life...

Never Done Breaking Barriers

Department of Nike Archives

Never Done Breaking Barriers

Joan Benoit Samuelson's incredible marathon win in 1984 shattered the world's assumptions about what female athletes were capable of. Dive into the moment, and learn how it was built upon the...

Get Yourself an Accountability Partner

Coaching

Get Yourself an Accountability Partner

Got a big goal or two? Find out why having a wingperson is your secret to soaring.

Trained Podcast: 50 Years of Nike | 10 Seasons of Inspiration

Coaching

Trained Podcast: 50 Years of Nike | 10 Seasons of Inspiration

Elevating fitness through the five facets is what Trained is all about. We highlighted past advice for enhancing the body and mind.

Manage Cravings Like a Pro

Coaching

Manage Cravings Like a Pro

This is not a "give up sweet and salty foods" article. This is a "learn how to dodge temptation and keep hitting your eat-well goals" one.

Never done leaving a mark: Swoosh

Department of Nike Archives

Never Done Leaving a Mark

As we celebrate 50 years of Nike's iconic logo, we look back at how it came to be—and how it wasn't initially seen as the home run you might expect.

Never Run Out of Motivation

Coaching

Never Run Out of Motivation

If you're ever missing your get-up-and-go energy, these performance-psychology tactics can help you rediscover your vibe, fast.

Trained Podcast: The Race Towards a Greener Future

Coaching

Trained Podcast: The Race Towards a Greener Future

Biologist M. Sanjayan and marathoner Joan Benoit Samuelson explain the past, present and future of climate's impact on sport.

Save Your Workouts From Mental Exhaustion

Coaching

Save Your Workouts From Mental Exhaustion

Fried brain? Here's how to keep your motivation and muscles going strong when your mind is telling your body to quit.

Special Delivery: How One Box Cuts Packaging in Half

Innovation

Special Delivery: How One Box Cuts Packaging in Half

Learn how Nike's packaging team is ditching the double box to help reduce waste—and re-imagining what a shoe box can do.

Analyse This: How Data Fuels Design

Innovation

Analyse This: How Data Fuels Design

We're innovating data analytics to up the recycled content of classic shoes. But the visual changes are so subtle we bet you can't spot 'em.

See It Happen to Make It Happen

Coaching

See It Happen to Make It Happen

Visualising yourself crossing the finishing line or acing that job interview might just be the "it factor" you need for all kinds of progress.

Trained Podcast: Improve Pelvic Health With Ann Nwabuebo

Coaching

Trained Podcast: Improve Pelvic Health With Ann Nwabuebo

The muscles your training routine probably doesn't hit? The pelvic floor. This expert tells us what that is and why it's so important.

Full Circle: How Air Is Reborn With In-House Recycling

Innovation

Full Circle: How Air Is Reborn With In-House Recycling

Go behind the scenes to see how Nike Air units are made again and again and again.

Should Your Workout Routine Become Routine?

Coaching

Should Your Workout Routine Become Routine?

A daily run streak or Push-Up challenge can be seriously motivating and lead to fast progress—if you do it right. Here's how.

A Running Story That Starts With a Rope

Athletes*

A Running Story That Starts With a Rope

This running story is more about hands than feet. The same sport, the same drive. The only difference is an extra piece of rope between hands. With every step forwards, companionship, encouragement...

Give Old Sneakers New Life—with Oranges, Walnuts and Flour?

Innovation

Give Old Sneakers New Life—with Oranges, Walnuts and Flour?

Yes really! Join Nike footwear designers as they share three ways to use natural ingredients in easy, at-home actions that'll help your sneakers last longer.