Behind the Color

Mike McCoy

Click the story above to learn more about the inspiration behind Liquid Max’s color palette, from Mike McCoy, Lead Color Designer.

“As Nike designers we always look to nature for inspiration.”

Liquid Max took design cues from the poison dart frog, one of nature’s most dangerous creatures, which flashes vivid colors as a warning.

Liquid Max takes its colors from nature’s warning system. High visibility hues that don’t whisper - they signal. If you’re wearing them, you’re not asking what people think. You already decided.

Liquid Max debuts globally on SNKRS and at select Nike retail partners on March 26.