NIKE BY YOU: React Presto
You might not think a honeybee, cloud, sausage and milkman have anything in common—but they do. In the early 2000s, Nike introduced eccentric fictional characters to personify the Air Presto. Four of these OG characters—Brutal Honey, Unholy Cumulus, Rogue Kielbasa and Shady Milkman are back.
From print ads to television, the Air Presto’s irreverent advertising campaign in 2000 characterized each shoe with playful, animated illustrations. The unconventional names embodied each colorway and the silhouette was described as a “T-Shirt for the foot.” Now, it’s your turn to customize the new React Presto with the same OG characters.
The characters can be front and center as a molded toe icon (replacing the swoosh) or proudly showcased as an all-over pattern. For a more subtle take, pick a solid color from a curated palette inspired these OG Presto colorways. Nike React Presto Characters By You gives you the chance to bring a piece of sneaker history into the future, on your feet, and in your own style.