This past weekend, New York City celebrated the upcoming return of the iconic Air Jordan XIII White/True Red/Black. One of the original colorways from Michael Jordan’s playing days, the shoe has been a staple in sneaker culture since the ‘90s.
In honor of the 20-year anniversary of the shoe’s debut and its legendary appearance on the big screen, Jordan Brand hosted a pop-up on July 28th near Coney Island’s iconic boardwalk.
Sneaker customizer NAMXKEEL created one-of-one versions of the Air Jordan XIII using his signature dipping technique. Each shoe was customized in one of three ice cream flavor-inspired colors to create a unique alteration inspired by the Coney Island boardwalk treat.
Visitors were challenged to show off their game as they participated in on-court basketball activities. Three of New York City’s homegrown streetball stars served as trainers and opponents for a 3-point contest and one-on-one matches.
The Air Jordan XIII White/True Red/Black releases globally August 4th on SNKRS and at select retailers.