A new vision for the future requires a new creative ethos.
The result is a collection woven with a common thread, connecting a global black community in pursuit of individual truth and generational progress.
Each piece reflects this continuing journey; with room for every expression of who we are, where we’re from and where we’re going. Linked by experience, shared through movement & united in sport. Creating a future to believe in & a legacy to protect. Until we all win.
The BHM ’20 collection shares this story through a series of details that tell us more with each look.
Colorblocked paneling shows us the importance of celebrating our heritage — a nod to early 90s street style and the African textiles that inspired it — while deconstructed & handmade finishes highlight the power of self-determination and self-expression.
A set of threads hang from the AF1, celebrating the common connections shared through sport while offering the opportunity to personalize each pair and create an ongoing dialogue.
Closer inspection reveals a mirrored panel on the toebox, for a shoe made in the wearer’s image.
In addition to the AF1…The AM95 is layered with bold colors that tell a deeper story, each panel of the iconic silhouette coming together to create a rich tapestry, while raw detailing peels away around the toe box to remind us there is always more within.
Each pair also comes with a BHM branded marker and customizable textile patches fitted to be held in place by the laces, making a clear statement and celebrating the wearer’s individual narrative...