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WMNS AIR HUARACHE ULTRA DOERNBECHER

WMNS AIR HUARACHE ULTRA DOERNBECHER

BEHIND THE DESIGN
Remember Braylin’s name — if this aspiring young actor has anything to say about it, you’ll be seeing it in lights someday. Until then, this girl, with her unforgettable charisma,
is working towards her dreams with a brand-new liver to replace the one that failed due to autoimmune hepatitis. Her colorful personality is well represented on her Air Huarache Run Ultra, which pays homage to another talented performer, Kermit the Frog. “Of all the Muppet characters, he’s my favorite,” Braylin explains. “He’s entertaining and funny, but I also like that he’s a really nice guy.” Braylin's Nike design and development team certainly agrees, and they worked to make sure all of her favorite things take center stage in her collection.
Behind the Design: Women's Nike Air Huarache Ultra Doernbecher 2016
“The Air Huarache is Braylin's favorite shoe – she has a pretty worn out pair of Huaraches that her parents are excited to replace," reveals Footwear Developer Casey Pierson. Materials Designer Amy Chiao helped Casey and Art Director Brian Dorst make sure Braylin's many inspirations come to life across the silhouette.

“Originally, Braylin wanted a forest all over the shoe, so we brought in micro-textures that represent the fur of Kermit and tree bark. She also wanted the shoe to look bright and really happy, so we used volt.”
Behind the Design: Women's Nike Air Huarache Ultra Doernbecher 2016
“Braylin’s Kermit the Frog stuffed animal is her most prized possession, and he has always been with her whether at home or at Doernbecher. She felt at home no matter where she was because he was there,” says Brian. "We really wanted the footwear to be the highlight of the collection just because it’s so bright and 'Kermity.' That’s a word.”
Behind the Design: Women's Nike Air Huarache Ultra Doernbecher 2016
“Her nickname at Doernbecher was ‘Braylin the Brave,’ so we added ‘BB’ branding on the insole, 'BRAVE' on the heel straps and used her name throughout the design," reveals Brian. While bravery and bold statements are nothing new to the stage-ready Braylin, the first-of-its-kind furry Air Huarache Ultra is making more than one debut.
Behind the Design: Women's Nike Air Huarache Ultra Doernbecher 2016
“I thought it would be fun to also make replica shoes for her Kermit doll. Amy was able to get all of the materials and the innovation team brought her Kermit doll in and scanned his feet – they had to make custom lasts for him and they 3D printed all the tooling," says Casey.

Ultimately, Braylin and her doll's matching sneakers are simply the latest tangible pieces of a project that will continue to resonate for all involved. “Braylin has such an inspiring story and everything about her is really upbeat and positive," says Amy. "The fact that a product can be so meaningful and make a difference in someone’s life is really empowering.”
Behind the Design: Women's Nike Air Huarache Ultra Doernbecher 2016