Hand Wash Cold is the driving ethos behind the A Ma Maniére Brand. A metaphor for the ‘handle with care’ labels within luxury garments, Hand Wash Cold is about granting the things you love an unwavering respect.
Like luxury goods, communities are delicate. This is for the 1’s giving back to their community. It is the balance of taking care of yourself and extending care to others.
The Air Force 1 'A Ma Maniére' is a reminder to treat the things you care about with an unwavering respect. A suede-wrapped midsole adds a touch of luxury to the universal silhouette; its message extends consideration to the communities that surround us all.