All Stories

Simple Ways to Stop Stress-Eating

Coaching

What is Emotional Eating—and How Do You Stop It?

When you're stressed, food can be a crutch. Here's how to stand on your own.

How to Break Bad Habits for Good

Coaching

Break That Bad Habit—For Good This Time

Finally, the plan your overstuffed stomach, chewed nails and/or stiff-as-a-board body have been waiting for, so you can get on with your good intentions.

How to Practise Gratitude and Grace, According to Tunde Oyeneyin

Coaching

Trained Podcast: Tap Into Gratitude With Tunde Oyeneyin

Tunde Oyeneyin believes nothing is impossible. The Nike athlete, cycling instructor, former make-up artist and author tells us why.

How to Stop Revenge Bedtime Procrastination, According To Sleep Experts

Coaching

Stop Bedtime Procrastination for Good

Hard truth: Even if it feels like a treat when you stay up late to chill, you're sabotaging your wellness dreams. Here's how to get me time and a healthy amount of Zs.

Never Done Inspiring: Ad Revolution

Department of Nike Archives

Never Done Inspiring

Nike was built on iconic advertising as much as innovative products, and the approach was just as revolutionary. Dive into the adverts that moved us, and learn about their modern counterparts.

Never Done Imagining: The Power of Air

Department of Nike Archives

Never Done Imagining

Unwrap the behind-the-scenes stories, surprising moments and daring decisions that enabled Air to transcend culture against all odds—and get inspired by it to create your own iconic iterations.

Never Done Breaking The Mould: The Waffle Mindset

Department of Nike Archives

Never Done Breaking The Mould

Discover the legacy of the Waffle Racer, a breakfast-inspired breakthrough that changed the future of running and innovation forever—and how it continues to inspire creators from all walks of life...

Never Done Breaking Barriers: Joan Benoit Samuelson's Legacy

Department of Nike Archives

Never Done Breaking Barriers

Joan Benoit Samuelson's incredible marathon win in 1984 shattered the world's assumptions about what female athletes were capable of. Dive into the moment, and learn how it was built upon the...

Why You Need an Accountability Partner to Hit Your Goals

Coaching

Get Yourself an Accountability Partner

Got a big goal or two? Find out why having a wingperson is your secret to soaring.

A Look Back at Fitness Advice from Past Athletes and Experts

Coaching

Trained Podcast: 50 Years of Nike | 10 Seasons of Inspiration

Elevating fitness through the five facets is what Trained is all about. We highlighted past advice for enhancing the body and mind.

5 Tips for Managing Food Cravings, According to Experts

Coaching

Manage Cravings Like a Pro

This is not a "give up sweet and salty foods" article. This is a "learn how to dodge temptation and keep hitting your eat-well goals" one.

Never Done Leaving a Mark: Swoosh

Department of Nike Archives

Never Done Leaving a Mark

As we celebrate 50 years of Nike's iconic logo, we look back at how it came to be—and how it wasn't initially seen as the home run you might expect.

How to Motivate Yourself to Work Out

Coaching

Never Run Out of Motivation

If you're ever missing your get-up-and-go energy, these performance-psychology tactics can help you rediscover your vibe, fast.

How Climate Change Impacts Sport, According to an Athlete and an Expert

Coaching

Trained Podcast: The Race Towards a Greener Future

Biologist M. Sanjayan and marathoner Joan Benoit Samuelson explain the past, present and future of climate's impact on sport.

Nike’s Reverse Logistics Mission To Save Millions of Shoes

Innovation

Rescue Mission: How Reverse Logistics Can Save Millions of Shoes

Nike's refurbishment programme gives new life to once-discarded sneakers.

Keep Your Mental Energy Up to Perform Strong

Coaching

Save Your Workouts From Mental Exhaustion

Fried brain? Here's how to keep your motivation and muscles going strong when your mind is telling your body to quit.

Nike's One Box Cuts Packaging in Half

Innovation

Special Delivery: How One Box Cuts Packaging in Half

Learn how Nike's packaging team is ditching the double box to help reduce waste—and re-imagining what a shoe box can do.

How Data Fuels Nike Shoe Design

Innovation

Analyse This: How Data Fuels Design

We're innovating data analytics to up the recycled content of classic shoes. But the visual changes are so subtle we bet you can't spot 'em.

All Stories

Simple Ways to Stop Stress-Eating

Coaching

What is Emotional Eating—and How Do You Stop It?

When you're stressed, food can be a crutch. Here's how to stand on your own.

How to Break Bad Habits for Good

Coaching

Break That Bad Habit—For Good This Time

Finally, the plan your overstuffed stomach, chewed nails and/or stiff-as-a-board body have been waiting for, so you can get on with your good intentions.

How to Practise Gratitude and Grace, According to Tunde Oyeneyin

Coaching

Trained Podcast: Tap Into Gratitude With Tunde Oyeneyin

Tunde Oyeneyin believes nothing is impossible. The Nike athlete, cycling instructor, former make-up artist and author tells us why.

How to Stop Revenge Bedtime Procrastination, According To Sleep Experts

Coaching

Stop Bedtime Procrastination for Good

Hard truth: Even if it feels like a treat when you stay up late to chill, you're sabotaging your wellness dreams. Here's how to get me time and a healthy amount of Zs.

Never Done Inspiring: Ad Revolution

Department of Nike Archives

Never Done Inspiring

Nike was built on iconic advertising as much as innovative products, and the approach was just as revolutionary. Dive into the adverts that moved us, and learn about their modern counterparts.

Never Done Imagining: The Power of Air

Department of Nike Archives

Never Done Imagining

Unwrap the behind-the-scenes stories, surprising moments and daring decisions that enabled Air to transcend culture against all odds—and get inspired by it to create your own iconic iterations.

Never Done Breaking The Mould: The Waffle Mindset

Department of Nike Archives

Never Done Breaking The Mould

Discover the legacy of the Waffle Racer, a breakfast-inspired breakthrough that changed the future of running and innovation forever—and how it continues to inspire creators from all walks of life...

Never Done Breaking Barriers: Joan Benoit Samuelson's Legacy

Department of Nike Archives

Never Done Breaking Barriers

Joan Benoit Samuelson's incredible marathon win in 1984 shattered the world's assumptions about what female athletes were capable of. Dive into the moment, and learn how it was built upon the...

Why You Need an Accountability Partner to Hit Your Goals

Coaching

Get Yourself an Accountability Partner

Got a big goal or two? Find out why having a wingperson is your secret to soaring.

A Look Back at Fitness Advice from Past Athletes and Experts

Coaching

Trained Podcast: 50 Years of Nike | 10 Seasons of Inspiration

Elevating fitness through the five facets is what Trained is all about. We highlighted past advice for enhancing the body and mind.

5 Tips for Managing Food Cravings, According to Experts

Coaching

Manage Cravings Like a Pro

This is not a "give up sweet and salty foods" article. This is a "learn how to dodge temptation and keep hitting your eat-well goals" one.

Never Done Leaving a Mark: Swoosh

Department of Nike Archives

Never Done Leaving a Mark

As we celebrate 50 years of Nike's iconic logo, we look back at how it came to be—and how it wasn't initially seen as the home run you might expect.

How to Motivate Yourself to Work Out

Coaching

Never Run Out of Motivation

If you're ever missing your get-up-and-go energy, these performance-psychology tactics can help you rediscover your vibe, fast.

How Climate Change Impacts Sport, According to an Athlete and an Expert

Coaching

Trained Podcast: The Race Towards a Greener Future

Biologist M. Sanjayan and marathoner Joan Benoit Samuelson explain the past, present and future of climate's impact on sport.

Nike’s Reverse Logistics Mission To Save Millions of Shoes

Innovation

Rescue Mission: How Reverse Logistics Can Save Millions of Shoes

Nike's refurbishment programme gives new life to once-discarded sneakers.

Keep Your Mental Energy Up to Perform Strong

Coaching

Save Your Workouts From Mental Exhaustion

Fried brain? Here's how to keep your motivation and muscles going strong when your mind is telling your body to quit.

Nike's One Box Cuts Packaging in Half

Innovation

Special Delivery: How One Box Cuts Packaging in Half

Learn how Nike's packaging team is ditching the double box to help reduce waste—and re-imagining what a shoe box can do.

How Data Fuels Nike Shoe Design

Innovation

Analyse This: How Data Fuels Design

We're innovating data analytics to up the recycled content of classic shoes. But the visual changes are so subtle we bet you can't spot 'em.