Apparel Collection

Debuting our first collection together, Jordan and Awake NY join forces to honor hoops heritage and street culture in the epicenter of the basketball universe—New York City. MJ has always been notably connected with Chicago and North Carolina, but he was born in Brooklyn (a fact that always mattered to New Yorkers). With MJ's legacy running deep across all 5 boroughs, New Yorkers adopted him as their own and have embraced and helped elevate Jordan Brand from the very beginning. This collaboration embodies real recognizing real, and the rawness that emerges when passion meets greatness.