LeBron always acknowledges that it takes a strong team to be successful. That goes not only for winning championships, but also for venturing into new territories off the court. The LeBron 16 'Horsemen' commemorates an Air Force 1 inspired by a group of friends-turned-business associates who strive for greatness together.
"The friendship we have has impacted the four of us in incredible ways, and Nike has played a role in elevating us all. Nike is the first company that really took a chance on us and believed in us as young, black men. They gave us all life-changing opportunities - from LeBron’s deal and my internship to Rich’s assignment in the apparel business and empowering Randy in his role as manager. It was through these experiences at Nike that we learned how a world-class business is run, the importance of building solid relationships, and what it means to be real storytellers. Those things have carried the four of us through everything we’ve been able to accomplish both individually and as a group." — Maverick Carter