LEBRON WATCH

A once-in-a-generation athlete demands a first signature sneaker like no shoe that has ever come before. In 2003, top designers Tinker Hatfield, Eric Avar, and Aaron Cooper developed the first shoe for LeBron James. Designed with the personality of the King in mind, the Air Zoom Generation instantly became one of the most iconic silhouettes in the game. The LeBron 15 “Air Zoom Generation” serves as a nod to LeBron’s first signature, which launched an ever-growing and truly legendary signature line. This shoe is currently only made for LeBron.