Ever since Hiromichi Ochiai started FACETASM in 2007, he has continuously challenged traditional design by mixing and contrasting styles, fabrics, and silhouettes. This display of tradition-breaking was one of the many points that drew a connection between him and the iconic Japanese brand. While Russ and Hiromichi live in two entirely different worlds, one can find compatibility in their pursuit of originality, pride in their origins, and paternal nature. Together, each brings his own set of unique life experiences to design an entirely new take on the 'Why Not' footwear and apparel collection. Inspired by the Hiromichi's unapologetic and experimental design approach, the 'FACETASM' collection celebrates Russ' multidimensional expression of style, determination, and passion.