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Why Not? X FACETASM

Jordan Apparel Collection

FACETASM was created by designer Hiromichi Ochiai in 2007. The label’s name—derived from the word "facet"—reflects its commitment to a multi-faceted creative process. The brand took root in Japan, but now boasts a global influence. For its latest collaboration, the label links up with Jordan to put its imprint on Russell Westbrook’s signature "Why Not" line, including a new colorway of the Why Not Zer0.4. The collection uses bold, co-branded graphics and premium craftsmanship to create a plethora of pieces that are built for the everyday grind.

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