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[](https://smart.link/mjbb4tki6w7pu) [Listen Now](https://smart.link/mjbb4tki6w7pu) *Greatness isn't born, it's trained. With that in mind, Nike's 'Trained' podcast series explores the cutting edge of holistic fitness to help make you a better trainer and athlete. Tune in to discover the latest innovations, insights and trends from industry experts in the training world.* Finding your "why"—your motivation, your belief, your cause—sets you up for greatness. And no one understands this idea better than Simon Sinek, an author, ethnographer, organisational consultant and self-proclaimed optimist, who has dedicated his research, books and career to helping people find their "why" and achieve their long-term goals. In this episode, Simon gives us tips on finding and sticking to our own "whys", walks us through the best way to manage stress and explains how you can give yourself room to constantly improve by focusing on the process instead of the outcome. ## "I think there is great value in defining ourselves by who we are, not what we do. Because that is something we can work to improve until the day we die. It is something infinite". Simon Sinek ### Join Nike Training Club TRAINED is produced by Nike Training Club. Feeling inspired? Download NTC today. [Download](https://smart.link/5deaab27fce3c)  ### Join Nike Training Club TRAINED is produced by Nike Training Club. Feeling inspired? Download NTC today. [Download](https://www.nike.com/gb/ntc-app) Originally published: 28 May 2020 Resources [Gift Cards](https://www.nike.com/gb/gift-cards) [Corporate Gift Cards](https://nikegiftcardsforbusiness.com/) [Find a Store](https://www.nike.com/gb/retail/) [Nike Journal](https://www.nike.com/gb/stories) [Become a Member](https://www.nike.com/gb/membership) [Feedback](https://www.nike.com#site-feedback) [Promo Codes](https://www.nike.com/gb/promo-code) [Product Advice](https://www.nike.com/gb/product-advice) [Running Shoe Finder](https://www.nike.com/gb/running-shoe-finder) Help [Get Help](https://www.nike.com/gb/help) [Order Status](https://www.nike.com/gb/orders/details) [Delivery](https://www.nike.com/gb/help/a/shipping-delivery-eu) [Returns](https://www.nike.com/gb/help/a/returns-policy-eu) [Payment Options](https://www.nike.com/gb/help/a/payment-options-eu) [Contact Us](https://www.nike.com/gb/help/#contact) [Reviews](https://www.nike.com/gb/help/a/reviews) [Nike Promo Codes Help](https://www.nike.com/gb/help/a/promo-apply-eu) Company [About Nike](https://about.nike.com/) [News](https://news.nike.com/) [Careers](https://jobs.nike.com/) [Investors](https://investors.nike.com/) [Sustainability](https://www.nike.com/gb/sustainability) [Purpose](https://www.nike.com/gb/purpose) [UK Tax](https://www.nike.com/gb/help/a/uk-tax-strategy) [UK Pension Statement](https://assets.commerce.nikecloud.com/gethelp/nike+%28uk%29+benefits/nike+%28uk%29+limited+retirement+benefits+scheme.pdf) [UK Pension SIP](https://www.nike.com/pdf/limited-retirement-benefits-scheme-statement-investment-principles-sip-en-gb.pdf) [Report a concern](https://secure.ethicspoint.com/domain/media/en/gui/56821/index.html) [Nike Coaching](https://www.nike.com/gb/coaching) Community Discounts [Military](https://services.sheerid.com/verify/68d55c18273c5b3a03a5883e/) [Student](https://services.sheerid.com/verify/68d15e386bcf0b059b3b1708/?locale=en-GB) [Teacher](https://urldefense.com/v3/__https://services.sheerid.com/verify/68dcfa47c3f2fd1cd3069a9c/?locale=en-GB__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx4Mc-D7Vg%24) [First Responders](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55da9273c5b3a03a5aa8e/?locale=en-GB__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5my0S4tQ%24) [Medical Professionals](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55e0d273c5b3a03a5b0ac/?locale=en-GB__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx715S7Egg%24) [Resources](https://www.nike.com/gb/help) [Gift Cards](https://www.nike.com/gb/gift-cards) [Corporate Gift Cards](https://nikegiftcardsforbusiness.com/) [Find a Store](https://www.nike.com/gb/retail/) [Nike Journal](https://www.nike.com/gb/stories) [Become a Member](https://www.nike.com/gb/membership) [Feedback](https://www.nike.com#site-feedback) [Promo Codes](https://www.nike.com/gb/promo-code) [Product Advice](https://www.nike.com/gb/product-advice) [Running Shoe Finder](https://www.nike.com/gb/running-shoe-finder) [Help](https://www.nike.com/gb/help) [Get Help](https://www.nike.com/gb/help) [Order Status](https://www.nike.com/gb/orders/details) [Delivery](https://www.nike.com/gb/help/a/shipping-delivery-eu) [Returns](https://www.nike.com/gb/help/a/returns-policy-eu) [Payment Options](https://www.nike.com/gb/help/a/payment-options-eu) [Contact Us](https://www.nike.com/gb/help/#contact) [Reviews](https://www.nike.com/gb/help/a/reviews) [Nike Promo Codes Help](https://www.nike.com/gb/help/a/promo-apply-eu) [Company](https://about.nike.com/en) [About Nike](https://about.nike.com/) [News](https://news.nike.com/) [Careers](https://jobs.nike.com/) [Investors](https://investors.nike.com/) [Sustainability](https://www.nike.com/gb/sustainability) [Purpose](https://www.nike.com/gb/purpose) [UK Tax](https://www.nike.com/gb/help/a/uk-tax-strategy) [UK Pension Statement](https://assets.commerce.nikecloud.com/gethelp/nike+%28uk%29+benefits/nike+%28uk%29+limited+retirement+benefits+scheme.pdf) [UK Pension SIP](https://www.nike.com/pdf/limited-retirement-benefits-scheme-statement-investment-principles-sip-en-gb.pdf) [Report a concern](https://secure.ethicspoint.com/domain/media/en/gui/56821/index.html) [Nike Coaching](https://www.nike.com/gb/coaching) ## 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