Last updated: 30 June 2022
3 min read
Nike and WeForest: Growing Together

One Million and More

We challenged Nike Run Club Members to run 1,000,000km together to celebrate our planting of 1,000,000 trees and to inspire us to plant even more — and they totally smashed it.

By collectively running the equivalent of 23,700 marathons or 25 laps of the planet, our Members have shown they really care about the world we live in by coming together for our Move To Zero mission.

We promised to plant a tree with help from our friends at WeForest for every Nike Member that took up the challenge of running at least 1km towards our 1,000,000km target. And 68,132 of them did just that.

So thanks to them we now have another 68,132 trees to plant. You can follow our progress on the WeForest link below as we continue our reforestation efforts in Brazil and Ethiopia on our Move To Zero journey towards a zero carbon and zero waste future.

Nike and WeForest: Growing Together

Nike and WeForest: Growing Together

Just like our greatest athletes, reaching our goal is only the first step in creating a legacy for future generations to follow.

That’s why, together with WeForest’s help and expertise in creating sustainable environmental change, we’re committed to supporting local communities in Brazil and Ethiopia by planting and growing even more trees to reach the next major milestone in our Move To Zero journey.

And just as our athletes meet their challenges head-on, we wanted to apply the same attitude towards offsetting our carbon footprint.

Growing trees might seem like a small step in our Move To Zero journey, but the 1,000,000 trees we have planted so far will, once they are fully grown, offset 160,400 tonnes of CO2 over the life of the trees.

By supporting WeForest’s reforestation efforts in Brazil and Ethiopia, we are also helping local communities learn new forestry and farming techniques to help them make the most of the land they call home.

A single tree living 30 years in a Brazilian forest offsets 5.2kg of CO2 on average per year — so by planting a forest one tree at a time we reduce our emissions and yours at the same time.

Nike and WeForest: Growing Together

Uniting the World

Our project in Brazil is taking place on a plot of land the size of 375 football pitches and we’re helping to restore a forest that’s now only 10% of its original size.

We are also committed to helping WeForest in their ongoing quest to restore, protect and support Ethiopia’s Desa’a forest and the local communities who depend on it.

Nike and WeForest: Growing Together

One Million Matters

To find out more about WeForest, our own sustainability efforts, or to join Nike Run Club’s Move To Zero Community Challenge, click on the links below.

Together we can all play our part in making tomorrow’s world a better place for all.

Originally published: 3 January 2022

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