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We built our reputation on challenging the status quo. Our latest collection, Nike Circa 72, re-imagines past innovations for future generations.
Athletes*
Boxing dynamo Cindy Ngamba isn't just throwing punches for medals. As a proud member of the refugee community, she relentlessly pursues dreams. Not just for herself, but for all those she represents.
Bebe Vio knows no bounds. She redefined victory to become the world's top wheelchair fencer. Now, the Italian athlete is a catalyst for change.
2022 was the year B-Girl India redefined breaking forever. In just 6 months, B-Girl India changed the game, winning the Dutch, European, and world championships at just 15 years old. And that was...
Carlos Alcaraz goes all in for every point, playing to win always with relentless creativity and pure positivity.
Jakob Ingebrigtsen is a different breed. With remarkable achievements from a young age, he's become a prominent figure in the world of athletics.
He’s the new global basketball sensation straight from another planet. Explore the universe of Victor Wembanyama.
Department of Nike Archives
Rewind to 2002 and get a glimpse of Nike SB's journey from skateboarding outsider to cultural staple.
On a Saturday night in 1978, the Tigerbelles set a world record in the 880-yard relay—a historic moment for the team and the first world record for Nike. Yet that's only a sliver of the greater...
From missing the Oregon State High School Athletics Championships to shattering records on the world stage, Steve Prefontaine showed us that guts are worth more than gold. See how the OG Nike...
Bill Bowerman wasn't just an innovator … he was also a problem-solver, and he taught us all that no matter how big or small a problem is, the first step is to listen …
Over the past four decades, the Pegasus went from a utility running shoe, to an afterthought and is now one of Nike's most beloved staples. Explore the history of our most popular running shoe ever.
Get inspired by the '99ers historic victory that elevated the game to new heights for athletes everywhere.
Learn how the origin of the Nike Sport Research Laboratory built the foundation for sport science innovation.
The Mercurial created a new era of football, where "fast" is more than a player attribute, it's a lifestyle.
Nike was built on iconic advertising as much as innovative products, and the approach was just as revolutionary. Dive into the adverts that moved us, and learn about their modern counterparts.
Coaching
Your habits become your identity. Build the ones you want and break the ones you don't with advice from best-selling author James Clear.
Maria Wada doesn't just move for performance. The Nike yoga teacher tells us how to ditch perfection and focus on feeling.
The perfect body doesn't exist. Sociologist Sabrina Strings walks us through the complexity of society's impossible ideal.
This Is Nike (M)
Whether you've got a different mat for every day of the week or you've never done a Sun Salutation, you'll get so much out of even a few minutes of antenatal yoga.
Finding that sweet spot for antenatal exercise is a bit of a balancing act. We've got you.
Women belong in sport. Sportswriter and journalist Anna Kessel is saying it louder for the people at the back.
Beyond tired? Just because it's normal doesn't mean you have to suffer through it. Our experts are here to help.
No time, no motivation, no progress … These things will cross your mind. Here's how to reframe them and get back on track.
Once you're ready, exercise can be a mood booster and a productive outlet for stress and grief.
Does your mental health feel like an afterthought with all the new-baby stuff to figure out? Time to tap into self-care that actually helps.
Nike Athlete
Meet Nike athlete Marcus Rashford—a football player dedicated to changing the game. Explore his iconic footwear and latest stories.
Community
Like a flower in the desert, Tam Tam Basketball is more than a basketball community. It's a symbol of hope for immigrants who found belonging and togetherness in the unifying game of basketball.
Atherton Reserve
The young athletes at Atherton Gardens are forging a new future for themselves, and for sport. A future where they find strength in their differences and rise together.
The fighters at this all-female gym in Shanghai bond over breaking gender norms and finding their inner strength.
For as long as you can remember, you've had dreams—big and small. Sure, you may have doubts, but you are #BornReady to take the world by storm and rewrite the rules of the game.
FM Broadcast
Introducing FM Broadcast, our talk show featuring conversations with the Black athletes, advocates, and creators inspiring us to tap into the frequency of the future.
A crew of young Sudanese refugees in Western Australia finds hope, identity and friendship through basketball.
Until 2015, Hackney Wick Football Club didn't exist. Since then, its founder has helped create a community on and off the pitch.
Welcome to the highest football pitch in Europe. When the ball goes over the perimeter fence, it's 1,100 metres into the abyss.
This high-scoring version of the typical game keeps traditions alive in Marfa, a Texas town that's changing fast.
On this rugged Scottish island, Britain's most remote tennis court brings locals of all ages and abilities together.
Culture
The co-founders of a London-based collective are using the creative space to break down stereotypes of Muslim women.
For these London-based housemates, dance is expression. Now, they say, the whole world is connecting through movement.
Meet the 15-year-old Indian climate change activist who won't let her hometown forget its past environmental disaster.
Nathan Féliot is defying the expectations of society and his parents to become the first dancer in his family.
From Los Angeles to London to Lagos, Momo Hassan-Odukale's transcontinental style is integral to her leading her own creative studio to empower local designers.
NYC-based editor Michelle Li pushes the limits with her looks, whether incorporating abstract prints, structures or brights, a confidence she found growing up in Indiana.
This climate journalist left her Brooklyn apartment to find more space and a sense of self in Northern California, retracing the contours of her culture and childhood.
Producer Elle Clay and coffee shop owner Zenat Begum share a passion for their Bed-Stuy neighbourhood and community activism, but the people around them fuel their success.
Whether behind the DJ booth or on the road as a running coach, the intersection of sports and culture has always been a part of Lono Brazil III's life.
Choreographer Tanisha Scott and fitness coach Shev Robinson explain how empowering themselves first allows them to do the same for others.
Innovation
Runners share tips on getting started with simple, daily gear care. The best part? These hacks can help you reduce waste and be a more mindful runner.
Want your running shoes to last longer? Simply cleaning them can go a long way. Watch as Nike apparel designer Raj Mistry shows how small, everyday actions can have a big impact.
Nike's refurbishment programme gives new life to once-discarded sneakers.
Learn how Nike's packaging team is ditching the double box to help reduce waste—and re-imagining what a shoe box can do.
We're innovating data analytics to up the recycled content of classic shoes. But the visual changes are so subtle we bet you can't spot 'em.
Go behind the scenes to see how Nike Air units are made again and again and again.
Yes really! Join Nike footwear designers as they share three ways to use natural ingredients in easy, at-home actions that'll help your sneakers last longer.
Clear your mind, connect with your surroundings and hone your creative muscle with this simple daily practice. Four Nike designers show you how.
Pro trainers and everyday athletes get real about the hacks, workarounds, breakdowns and breakthroughs that are making us stronger.
Learn how to turn algae into natural plastic, and get a life lesson in pursuing what you're passionate about, from Nike designer Rikke Bonde.
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