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Nike Air Max 1 Unlocked By You

Custom Women's Shoes

£169.95

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Go wild with the leader of the pack and add your touch to the shoe that revealed Air to the world. From playful safari graphics to your favourite colours (and even a personalised inscription on the back), let your design inspire the streets. Oh, and did we mention? The left and right shoe can be completely different. You're welcome!

Colour Shown: Multi-Colour/Multi-Colour/Multi-Colour
Style: DO7415-991

Nike Air Max 1 Unlocked By You

£169.95

Go wild with the leader of the pack and add your touch to the shoe that revealed Air to the world. From playful safari graphics to your favourite colours (and even a personalised inscription on the back), let your design inspire the streets. Oh, and did we mention? The left and right shoe can be completely different. You're welcome!

Turn Up the Base

Celebrate the '87 original with a mesh upper, go wild with safari print or select between 8 colours of hairy suede.

Air that Shines

Inspired by French architecture, celebrated in sport and revelled by fashion, the Air Max 1 revealed Air to the world. Now give it your own twist by colouring or adding a pearly lustre to the Air unit.

DIY x 2

Keep it symmetrical or make a big statement with different designs between your left and right shoe.

Own Your Narrative

Add a personalised message, embroidered on the heel, and tell a piece of your story. Numbers 0–9 and letters A–Z are available.

Colour Your Waffle

Iced or coloured, whatever you choose for your Waffle outsole, it's sure to leave a mark.

More Benefits

2 sets of laces let you mix up your look to match the day.
Customise the colour of your lining for added surprise.
Originally designed for performance running, visible Air cushioning puts the history of comfort beneath your feet.
The Waffle outsole not only delivers traction, durability and heritage style—it proves greatness is in the everyday.
Padded, low-cut collar looks sleek and feels great.

Nike By You Details

Our Members are one of a kind, and your shoes are, too. Each pair is proudly made one at a time, by hand. Good things are worth the wait.
Your initials? A nickname? Or something else that's so you. Get personal with a customisable inscription on your shoes. Plus, your name is on the box.
With our 3D builder, watch your creation come alive as you experiment with all kinds of design choices.
Colour Shown: Multi-Colour/Multi-Colour/Multi-Colour
Style: DO7415-991

Air Max 1

Sure, Air Max 1 started as a running shoe, but you can't keep innovation contained. Adopted by hip-hop culture, this runner with a controversial exposed Air unit could be found anywhere from the heart of Brooklyn to the streets of London. Its cutting-edge design and striking colourways, to this day, are celebrated year after year.