Nike London

A Celebration of Black Culture and Sport


Nike and Jordan joined forces for Future Forward, a celebration of Black culture and sport in London between 28-30 October.

Curated with local Black communities, the weekender was an opportunity for Nike Members to try new sports, dance to fresh sounds and listen to emerging voices from London and the wider Black diaspora.

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Nike and Jordan are committed to investing in Black leaders and championing the work of organisations delivering local community programs, to meet the diverse needs of Black communities across the city.

Together we have supported several impactful organisations including; Badu, Movement Factory, Sister’s Club, Bcomms, Ballet Black, Baytree Centre, Black Minds Matter UK, Caramel Rock, Dwayne Simpson Foundation CIC, Elimu International Ltd, Power2, Project 4 Youth Empowerment CIC, RESET MH, S.M.I.L.E-ing Boys CIC, Talawa Theatre Company, The 100 Black Men of London, Theatre Peckham, Young Steps Ltd, Brixton Topcats, Black Prince Trust, BLAM UK, Coding Black Females, Black Girl Fest, You Make It and Girls Like Us.

Nike London

Diversity, Inclusion and Equality

Nike London

Impact Report