IT’S TIME FOR ACTIVE ALLIES
Nike and the Premier League have joined forces with Mason Mount and Chloe Kelly on Active Allies, a
behavioural change campaign in over 19,000 primary schools across England and Wales, to enable more girls
to enjoy football with confidence.
Did you know that 75% of girls have heard disparaging statements about them in sport? Or that 59% of girls have experienced or seen sexism when taking part in physical activity? It’s time this changed.
Together, we want to instil positive behaviours in children by growing self-belief in girls and inspiring allyship in boys — so football can truly be everyone’s game.
The rollout of Active Allies includes the Premier League kit scheme in partnership with Nike for over 58,000 girls; video messages from Chloe Kelly and Mason Mount for school assemblies; and interactive resources for teachers, designed by experts - to encourage discussion and inspire action across all participating schools.
Meet the Athletes
“I’m extremely proud to champion this important piece of work from the Premier League and Nike across schools in England and Wales to enable more girls to play football with confidence. It’s been brilliant to see the progress we are making with the women’s game but we know that it can’t stop with us. Active Allies is fundamental to increase girls’ confidence in the game and inspire more boys to actively challenge attitudes and systems that hold girls back. I have been lucky to be surrounded by allies throughout my career and believe this education at such a young age will change the game for girls.”
– Chloe Kelly
"The Active Allies Scheme is here to show each of us that we have a role to play in making the game inclusive for all, on and off the pitch. It's been special to see the momentum behind the girls' and women's game recently, and as male players we need to support and continue that energy. It is important for young boys to challenge negativity towards girls in football and be active allies in growing girls' confidence to play, be seen and included as equals. This change will make the game better for us all in years to come."
– Mason Mount