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Fyld garderoben med vores slutspurtsudsalg. [Shop](https://www.nike.com/dk/w/sale-3yaep) ## Inspiration - [Nyeste](https://www.nike.com/dk/historier) - [DNA](https://www.nike.com/dk/historier/dna) - [Coaching](https://www.nike.com/dk/historier/coaching) - [Atleter\*](https://www.nike.com/dk/historier/atleter) - [Community](https://www.nike.com/dk/historier/faellesskab) - [Kultur](https://www.nike.com/dk/historier/kultur) - [Innovation](https://www.nike.com/dk/historier/innovation) - [Alle historierne](https://www.nike.com/dk/historier/alle) Inspiration # Never Done Imagining ##### Department of Nike Archives Luk op for historierne bag kulisserne, overraskende øjeblikke og dristige beslutninger, som gjorde Air i stand til at bryde kulturelle barrierer imod alle odds – og bliv inspireret til at skabe dine egne ikoniske versioner. Sidst opdateret: 17. maj 2022 4 minutters læsetid Air har inspireret looks, sangtekster og genrer og taget atleter til nye højder. Den har redefineret, hvordan en sko skal se ud, og hvad en sko kan være, og alligevel har der været mange tidspunkter, hvor den kunne have floppet i stedet for at flyve.  En række citater fra folk omkring projektet, som ikke var overbevist om projektets potentiale/sandsynlighed for at lykkes. __"__Vi anede ikke, hvad vi lavede." Bill Peterson "Det kommer aldrig til at virke. Puderne vil sprænge." Tinker, der løst citerer folks opfattelse Det begyndte med en ingeniør: Frank Rudy. En mand, som ikke nødvendigvis have en plan, men i hvert fald en idé til en semipermeabel membran, som kunne holde på en stormolekylær gas. Oprindeligt brugte han dog Air til at forbedre pasformen og støtten i skistøvler i stedet for til at give et mere behageligt og præstationsforbedrende løb. Da han gik over til at hjælpe løbere, var de næste skridt ikke så lette, som den frygtløse innovatør måske havde forestillet sig, for prototyperne sprang i et af de tidlige forsøg.   ## "Alle mente, at det var en dårlig idé." Frank Rudy Samarbejdet med Nike var nær aldrig blevet til noget, for Rudy fangede først en brand-repræsentant i allersidste øjeblik på en fodtøjskonference. Hans første telefonopkald til medstifter Phil Knight foregik fra en baggang, og det var i forbindelse med et simpelt 20-minutters testløb i et par Cortez-sko med en Air-demoenhed indeni, at han til sidst blev godkendt. Det ville være nemt at sige, at resten er historie, men det viste sig, at der skulle dukke mange flere udfordringer op. De håndsvejsede prototyper, som sprang kilometer inde i lange testløb, hvorefter løberne, der bar skoene, måtte halte hjem i temperaturer omkring frysepunktet. Det militæragtige hemmelighedskræmmeri – håndhævet af en lokal rockerbande – som Rudy insisterede på, betød, at kun en håndfuld mennesker kendte til hele processen. Beslutningen om at lancere Nikes første Air-sko Tailwind i sølvmaling, som fik skoen til at gå i stykker inden for få uger. Alternative innovationer, som aldrig blev til noget: lige fra Spider, en bikage-konstruktion i plastik, til Corrugated Air, som lignede siderne i en papkasse.  De prægtige fiaskoer, der gjorde Air mulig. En af de tidlige Air Max-prototyper, som blev testet i 1986. De første udgaver af synlig Air blev allerede skabt i 1980, og de blev kun til noget, fordi en plastiksælger var på besøg hos Nike for at sælge polyuretan og så tilfældigvis stødte på Frank Rudy, som sad i samme rum. Reaktionen fra nogle ledere på en tidlig udgave af Air Max var, at det var "et billigt markedsføringstrick". De usædvanlige inspirationskilder bag vigtige designs: fra ribben og lunger, der ledte til Air Max 95, til mountainbikes og vandkrusninger, der endte som uundværlige dele af den ikoniske AM97'er. I starten var der mange, der satte spørgsmålstegn ved Vapormax' bobledesign, eller ved 360 graders Air (AM360 var i sig selv en vigtig innovation, hvor man begyndte at bruge nitrogen i sålerne i stedet for drivhusgassen SF6). Begge viste sig at blive store succeser. Air-innovatør Bill Peterson husker, at holdet fik besked på ikke at tale med folk uden for Nike, "fordi så opdager de, hvor dumme vi er". Men uden dem ville tankegangen med at være frygtløs og modig i teorien og tage ved lære af virkeligheden og forsøge igen og igen aldrig have overlevet til den dag i dag. Følg med i videoen ovenfor og ved ikoniske steder for at afsløre flere lag af Air-rejsen, og tilføj det næste kapitel af historien med Nike By You. ## Mød Fast Family [Shop Air](https://www.nike.com/dk/w/air-max-sko-a6d8hzy7ok)  Oprindeligt udgivet: \[dato] ## Relaterede historier -  [](https://www.nike.com/dk/a/rebeller-stopper-aldrig) # Department of Nike Archives # Rebels Are Never Done -  [](https://www.nike.com/dk/a/udfordrer-konstant-konventionerne-circa-72) # Department of Nike Archives # Never Done Challenging Convention -  [](https://www.nike.com/dk/a/never-done-gentagelse-pegasus-loeberens-arbejdshest) # Department of Nike Archives # Never Done Iterating -  [](https://www.nike.com/dk/a/never-done-rising-fodbold-for-kvinder-naar-nye-hoejder) # Department of Nike Archives # Never Done Rising -  [](https://www.nike.com/dk/a/en-uendelig-stroem-af-spoergsmaal-nsrl) # Department of Nike Archives # Aldrig færdig med at stille spørgsmål Ressourcer [Gavekort](https://www.nike.com/dk/gavekort) [Find en butik](https://www.nike.com/dk/retail/) [Nike Journal](https://www.nike.com/dk/historier) [Bliv Member](https://www.nike.com/dk/medlemskab) [Feedback](https://www.nike.com#site-feedback) [Kampagnekoder](https://www.nike.com/dk/kampagnekode) [Running Shoe Finder](https://www.nike.com/dk/lob/find-sko) Hjælp [Hjælp](https://www.nike.com/dk/help) [Ordrestatus](https://www.nike.com/dk/orders/details) [Forsendelse og levering](https://www.nike.com/dk/help/a/forsendelse-levering-eu) [Returneringer](https://www.nike.com/dk/help/a/politik-for-returnering-eu) [Betalingsmuligheder](https://www.nike.com/dk/help/a/betalingsmuligheder-eu) [Kontakt os](https://www.nike.com/dk/help/#contact) [Anmeldelser](https://www.nike.com/dk/help/a/anmeldelser) Virksomhed [Om Nike](https://about.nike.com/) [Nyheder](https://news.nike.com/) [Karrieremuligheder](https://jobs.nike.com/) [Investorer](https://investors.nike.com/) [Bæredygtighed](https://www.nike.com/dk/baeredygtighed) [Tilgængelighed](https://www.nike.com/accessibility) [Erklæring om tilgængelighed](https://www.nike.com/dk/accessibility/statement) [Formål](https://www.nike.com/dk/purpose) [Nike Coaching](https://www.nike.com/dk/coaching) Fællesskabsrabatter [Studerende](https://services.sheerid.com/verify/68d15e386bcf0b059b3b1708/?locale=da) [Underviser](https://urldefense.com/v3/__https://services.sheerid.com/verify/68dcfa47c3f2fd1cd3069a9c/?locale=da__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx729LSDvQ%24) [Sundhedspersonale](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55e0d273c5b3a03a5b0ac/?locale=da__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5EJ_BURw%24) [Ressourcer](https://www.nike.com/dk/help) [Gavekort](https://www.nike.com/dk/gavekort) [Find en butik](https://www.nike.com/dk/retail/) [Nike Journal](https://www.nike.com/dk/historier) [Bliv Member](https://www.nike.com/dk/medlemskab) [Feedback](https://www.nike.com#site-feedback) [Kampagnekoder](https://www.nike.com/dk/kampagnekode) [Running Shoe Finder](https://www.nike.com/dk/lob/find-sko) [Hjælp](https://about.nike.com/dk/help) [Hjælp](https://www.nike.com/dk/help) [Ordrestatus](https://www.nike.com/dk/orders/details) [Forsendelse og levering](https://www.nike.com/dk/help/a/forsendelse-levering-eu) [Returneringer](https://www.nike.com/dk/help/a/politik-for-returnering-eu) [Betalingsmuligheder](https://www.nike.com/dk/help/a/betalingsmuligheder-eu) [Kontakt os](https://www.nike.com/dk/help/#contact) [Anmeldelser](https://www.nike.com/dk/help/a/anmeldelser) [Virksomhed](https://about.nike.com/en) [Om Nike](https://about.nike.com/) [Nyheder](https://news.nike.com/) [Karrieremuligheder](https://jobs.nike.com/) [Investorer](https://investors.nike.com/) [Bæredygtighed](https://www.nike.com/dk/baeredygtighed) [Tilgængelighed](https://www.nike.com/accessibility) [Erklæring om tilgængelighed](https://www.nike.com/dk/accessibility/statement) [Formål](https://www.nike.com/dk/purpose) [Nike Coaching](https://www.nike.com/dk/coaching) ## Fællesskabsrabatter [Studerende](https://services.sheerid.com/verify/68d15e386bcf0b059b3b1708/?locale=da) [Underviser](https://urldefense.com/v3/__https://services.sheerid.com/verify/68dcfa47c3f2fd1cd3069a9c/?locale=da__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx729LSDvQ%24) [Sundhedspersonale](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55e0d273c5b3a03a5b0ac/?locale=da__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5EJ_BURw%24) Danmark - © 2026 Nike, Inc. 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