All Stories

Why You Need an Accountability Partner to Hit Your Goals

Coaching

Get Yourself an Accountability Partner

Got a big goal or two? Find out why having a wingperson is your secret to soaring.

A Look Back at Fitness Advice from Past Athletes and Experts

Coaching

Trained Podcast: 50 Years of Nike | 10 Seasons of Inspiration

Elevating fitness through the five facets is what Trained is all about. We highlighted past advice for enhancing the body and mind.

5 Tips for Managing Food Cravings, According to Experts

Coaching

Manage Cravings Like a Pro

This is not a "give up sweet and salty foods" article. This is a "learn how to dodge temptation and keep hitting your eat-well goals" one.

Never Done Leaving a Mark: Swoosh

Department of Nike Archives

Never Done Leaving a Mark

As we celebrate 50 years of Nike's iconic logo, we look back at how it came to be—and how it wasn't initially seen as the home run you might expect.

How to Motivate Yourself to Work Out

Coaching

Never Run Out of Motivation

If you're ever missing your get-up-and-go energy, these performance-psychology tactics can help you rediscover your vibe, fast.

How Climate Change Impacts Sport, According to an Athlete and an Expert

Coaching

Trained Podcast: The Race Towards a Greener Future

Biologist M. Sanjayan and marathoner Joan Benoit Samuelson explain the past, present and future of climate's impact on sport.

Nike’s Reverse Logistics Mission To Save Millions of Shoes

Innovation

Rescue Mission: How Reverse Logistics Can Save Millions of Shoes

Nike's refurbishment programme gives new life to once-discarded sneakers.

Keep Your Mental Energy Up to Perform Strong

Coaching

Save Your Workouts From Mental Exhaustion

Fried brain? Here's how to keep your motivation and muscles going strong when your mind is telling your body to quit.

Nike's One Box Cuts Packaging in Half

Innovation

Special Delivery: How One Box Cuts Packaging in Half

Learn how Nike's packaging team is ditching the double box to help reduce waste—and re-imagining what a shoe box can do.

How Data Fuels Nike Shoe Design

Innovation

Analyse This: How Data Fuels Design

We're innovating data analytics to up the recycled content of classic shoes. But the visual changes are so subtle we bet you can't spot 'em.

See It Happen to Make It Happen

Coaching

See It Happen to Make It Happen

Visualising yourself crossing the finishing line or acing that job interview might just be the "it factor" you need for all kinds of progress.

Pelvic Health Physical Therapist Ann Nwabuebo on the Pelvic Floor

Coaching

Trained Podcast: Improve Pelvic Health With Ann Nwabuebo

The muscles your training routine probably doesn't hit? The pelvic floor. This expert tells us what that is and why it's so important.

Making Nike Air with In-House Recycling

Innovation

Full Circle: How Air Is Reborn With In-House Recycling

Go behind the scenes to see how Nike Air units are made again and again and again.

The Pros and Cons of Doing a Workout Streak

Coaching

Should Your Workout Routine Become Routine?

A daily run streak or Push-Up challenge can be seriously motivating and lead to fast progress—if you do it right. Here's how.

Behind some visually impaired runners are running pacers

Athletes*

A Running Story That Starts With a Rope

This running story is more about hands than feet. The same sport, the same drive. The only difference is an extra piece of rope between hands. With every step forwards, companionship, encouragement...

Give Old Sneakers New Life with Natural Ingredients

Innovation

Give Old Sneakers New Life—with Oranges, Walnuts and Flour?

Yes really! Join Nike footwear designers as they share three ways to use natural ingredients in easy, at-home actions that'll help your sneakers last longer.

The Best Type of Self-Talk to Improve Your Performance

Coaching

Find Your Self-Talk Sweet Spot

Bridge statements are flexible, grounded in reality and, experts say, more effective for reaching your goals. Try one today.

NBA Player DeMar DeRozan on Destigmatising Mental Health

Coaching

Trained Podcast: Speak Your Truth With DeMar DeRozan

When DeMar DeRozan reached his breaking point, it helped shatter the stigma around athletes and mental health. Hear how.

All Stories

Why You Need an Accountability Partner to Hit Your Goals

Coaching

Get Yourself an Accountability Partner

Got a big goal or two? Find out why having a wingperson is your secret to soaring.

A Look Back at Fitness Advice from Past Athletes and Experts

Coaching

Trained Podcast: 50 Years of Nike | 10 Seasons of Inspiration

Elevating fitness through the five facets is what Trained is all about. We highlighted past advice for enhancing the body and mind.

5 Tips for Managing Food Cravings, According to Experts

Coaching

Manage Cravings Like a Pro

This is not a "give up sweet and salty foods" article. This is a "learn how to dodge temptation and keep hitting your eat-well goals" one.

Never Done Leaving a Mark: Swoosh

Department of Nike Archives

Never Done Leaving a Mark

As we celebrate 50 years of Nike's iconic logo, we look back at how it came to be—and how it wasn't initially seen as the home run you might expect.

How to Motivate Yourself to Work Out

Coaching

Never Run Out of Motivation

If you're ever missing your get-up-and-go energy, these performance-psychology tactics can help you rediscover your vibe, fast.

How Climate Change Impacts Sport, According to an Athlete and an Expert

Coaching

Trained Podcast: The Race Towards a Greener Future

Biologist M. Sanjayan and marathoner Joan Benoit Samuelson explain the past, present and future of climate's impact on sport.

Nike’s Reverse Logistics Mission To Save Millions of Shoes

Innovation

Rescue Mission: How Reverse Logistics Can Save Millions of Shoes

Nike's refurbishment programme gives new life to once-discarded sneakers.

Keep Your Mental Energy Up to Perform Strong

Coaching

Save Your Workouts From Mental Exhaustion

Fried brain? Here's how to keep your motivation and muscles going strong when your mind is telling your body to quit.

Nike's One Box Cuts Packaging in Half

Innovation

Special Delivery: How One Box Cuts Packaging in Half

Learn how Nike's packaging team is ditching the double box to help reduce waste—and re-imagining what a shoe box can do.

How Data Fuels Nike Shoe Design

Innovation

Analyse This: How Data Fuels Design

We're innovating data analytics to up the recycled content of classic shoes. But the visual changes are so subtle we bet you can't spot 'em.

See It Happen to Make It Happen

Coaching

See It Happen to Make It Happen

Visualising yourself crossing the finishing line or acing that job interview might just be the "it factor" you need for all kinds of progress.

Pelvic Health Physical Therapist Ann Nwabuebo on the Pelvic Floor

Coaching

Trained Podcast: Improve Pelvic Health With Ann Nwabuebo

The muscles your training routine probably doesn't hit? The pelvic floor. This expert tells us what that is and why it's so important.

Making Nike Air with In-House Recycling

Innovation

Full Circle: How Air Is Reborn With In-House Recycling

Go behind the scenes to see how Nike Air units are made again and again and again.

The Pros and Cons of Doing a Workout Streak

Coaching

Should Your Workout Routine Become Routine?

A daily run streak or Push-Up challenge can be seriously motivating and lead to fast progress—if you do it right. Here's how.

Behind some visually impaired runners are running pacers

Athletes*

A Running Story That Starts With a Rope

This running story is more about hands than feet. The same sport, the same drive. The only difference is an extra piece of rope between hands. With every step forwards, companionship, encouragement...

Give Old Sneakers New Life with Natural Ingredients

Innovation

Give Old Sneakers New Life—with Oranges, Walnuts and Flour?

Yes really! Join Nike footwear designers as they share three ways to use natural ingredients in easy, at-home actions that'll help your sneakers last longer.

The Best Type of Self-Talk to Improve Your Performance

Coaching

Find Your Self-Talk Sweet Spot

Bridge statements are flexible, grounded in reality and, experts say, more effective for reaching your goals. Try one today.

NBA Player DeMar DeRozan on Destigmatising Mental Health

Coaching

Trained Podcast: Speak Your Truth With DeMar DeRozan

When DeMar DeRozan reached his breaking point, it helped shatter the stigma around athletes and mental health. Hear how.