Data improves your experience

In order to enhance your experience across our platforms and show you more relevant information, we use cookies and similar technologies, both Nike owned and third party owned, as well as data sent directly from our servers. You can make changes at any time by visiting "Privacy" in Settings or by visiting "Privacy & Cookie Settings" at the bottom of Nike.com. For more information, see our Privacy & Cookie Policy.

Strictly necessary (always on)

Enables core functionality to power your language, location and shopping bag. Also supports security, network management and accessibility.

Performance & analytics

Allows use of behavioural data to optimise performance, review how you interact with our sites and apps, and improve Nike experiences.

Personalised experiences

Allows use of behavioural data, using cookies and other technologies, to improve your experience and provide relevant content on Nike platforms and in communications.

Personalised advertising

Allows sharing of behavioural data with advertising partners. This data is used to enhance and report on the personalised advertising experience on partner sites.

Profile-based personalised advertising

Allows sharing of your email address and phone number with advertising partners to personalise advertising based on your interests and measure the effectiveness of advertising on partner sites.

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