Nike Football

Korobka players never ask and never question their own potential. They don’t play for trophies but for pride. This is a story told by the streets of Moscow.

If you ask, they’ll only tell you what you can’t do. But in the korobka, where it all begins, it’s on you to decide your own fate. As part of our new campaign for Russia, we see what happens to one kid from the korobka who refuses to let others tell him what he can and can’t do.

Russia Never Ask

Murals were painted all across Moscow korobkas where the new generation of Russian footballers is being born. Each told the story of a never-asking footballer. And when stitched together, it created an animated film.