Austria Accessibility Statement

Declaration of Values

At Nike, we believe in a world where every individual can access and experience the power of sport. If you have a body, you are an athlete. We are committed to making our brand, products, and digital platforms accessible to all individuals, including those with disabilities, so they can engage without barriers. Doing this enables us to inspire and enable all athletes to push boundaries and redefine what is possible.

One of our goals is to create the equitable playing field of the future, and that includes making sure our digital experiences are accessible to all. The Web Content Accessibility Guidelines is acquired as our standard, and we are striving to incorporate those guidelines into all our platforms. Nike, with the assistance of accessibility consultants, makes utmost efforts and invests resources in providing equitable, respectable, accessible, and professional services, in accordance with the European Accessibility Act and the regulations adopted pursuant thereto.

Service Description

Nike.com is dedicated to enhancing accessibility by maximizing the usability of its services for persons with disabilities. This includes using accessible products in service provision and offering clear information about functionality, product integration, and accessibility features. Information is available through multiple sensory channels, presented in a perceivable and understandable manner, and provided in text formats that support alternative assistive formats. Nike.com is designed to be perceivable, operable, understandable, and robust. Additionally, support services such as help desks and technical assistance provide communication options that are accessible.

Nike.com provides a range of products and services, including footwear, apparel, and accessories, along with customization options for select products. The website offers digital features such as size guides, product recommendations, and exclusive membership benefits. Customers can browse, purchase, and receive products using the search and checkout system, with multiple payment and shipping options available. Returns and exchanges can be processed online within the designated period. Nike.com is developed with accessibility in mind, incorporating screen reader compatibility, keyboard navigation, and alternative text for images. Customer support is available through multiple channels to assist with inquiries, creating a more inclusive shopping experience for all users.

Website Accessibility

At Nike, we're committed to designing digital experiences that welcome every athlete*, and that includes striving to enhance the accessibility of Nike.com in compliance with the EN 301 549 v.3.2.1 standard, aligning closely with WCAG 2.1 AA guidelines. As part of our dedication to inclusive design, our e-commerce services are built to be perceivable, operable, understandable and robust for all users. This means we provide information in multiple formats that support different sensory needs, offer alternative text for non-text content and use flexible visual layouts with adjustable contrast, spacing and font sizing. Nike.com enables zooming up to 200%, keyboard navigation, screen reader use and speech recognition software across multiple browsers and devices, including Windows, macOS, iOS and Android. Our websites are designed to work seamlessly with assistive technologies, and we make sure personal identification, secure payment features and electronic signatures are accessible at every step. We also strive to make sure that our customer support channels communicate clearly and effectively with all users. These features are not just a standard—they reflect our belief that access and movement go hand in hand.

Nike conducts annual manual audits involving individuals with disabilities, alongside automated accessibility testing through tools like Google Lighthouse. Audit results are tracked in Jira, where issues are triaged and prioritised based on impact. Accessibility improvements focus on keyboard navigation, screen readers, colour contrast, input forms and error messaging. Nike also integrates usability studies and employs people with disabilities to support continuous feedback and improvement.

Preparation of Statement

This statement, prepared on 1 May 2025, is based on a comprehensive review of a representative sample of web pages by an IAAP-certified accessibility expert, utilizing a blend of manual and automated testing to assess compliance and usability.