All Stories
Coaching
Trained Podcast: Tap Into Gratitude With Tunde Oyeneyin
Tunde Oyeneyin believes nothing is impossible. The Nike athlete, cycling instructor, former make-up artist and author tells us why.
Coaching
Stop Bedtime Procrastination for Good
Hard truth: Even if it feels like a treat when you stay up late to chill, you're sabotaging your wellness dreams. Here's how to get me time and a healthy amount of Zs.
Department of Nike Archives
Never Done Inspiring
Nike was built on iconic advertising as much as innovative products, and the approach was just as revolutionary. Dive into the adverts that moved us, and learn about their modern counterparts.
Department of Nike Archives
Never Done Imagining
Unwrap the behind-the-scenes stories, surprising moments and daring decisions that enabled Air to transcend culture against all odds—and get inspired by it to create your own iconic iterations.
Department of Nike Archives
Never Done Breaking The Mould
Discover the legacy of the Waffle Racer, a breakfast-inspired breakthrough that changed the future of running and innovation forever—and how it continues to inspire creators from all walks of life...
Department of Nike Archives
Never Done Breaking Barriers
Joan Benoit Samuelson's incredible marathon win in 1984 shattered the world's assumptions about what female athletes were capable of. Dive into the moment, and learn how it was built upon the...
Coaching
Get Yourself an Accountability Partner
Got a big goal or two? Find out why having a wingperson is your secret to soaring.
Coaching
Trained Podcast: 50 Years of Nike | 10 Seasons of Inspiration
Elevating fitness through the five facets is what Trained is all about. We highlighted past advice for enhancing the body and mind.
Coaching
Manage Cravings Like a Pro
This is not a "give up sweet and salty foods" article. This is a "learn how to dodge temptation and keep hitting your eat-well goals" one.
Department of Nike Archives
Never Done Leaving a Mark
As we celebrate 50 years of Nike's iconic logo, we look back at how it came to be—and how it wasn't initially seen as the home run you might expect.
Coaching
Never Run Out of Motivation
If you're ever missing your get-up-and-go energy, these performance-psychology tactics can help you rediscover your vibe, fast.
Coaching
Trained Podcast: The Race Towards a Greener Future
Biologist M. Sanjayan and marathoner Joan Benoit Samuelson explain the past, present and future of climate's impact on sport.
Innovation
Rescue Mission: How Reverse Logistics Can Save Millions of Shoes
Nike's refurbishment programme gives new life to once-discarded sneakers.
Coaching
Save Your Workouts From Mental Exhaustion
Fried brain? Here's how to keep your motivation and muscles going strong when your mind is telling your body to quit.
Innovation
Special Delivery: How One Box Cuts Packaging in Half
Learn how Nike's packaging team is ditching the double box to help reduce waste—and re-imagining what a shoe box can do.
Innovation
Analyse This: How Data Fuels Design
We're innovating data analytics to up the recycled content of classic shoes. But the visual changes are so subtle we bet you can't spot 'em.
All Stories
Coaching
Trained Podcast: Tap Into Gratitude With Tunde Oyeneyin
Tunde Oyeneyin believes nothing is impossible. The Nike athlete, cycling instructor, former make-up artist and author tells us why.
Coaching
Stop Bedtime Procrastination for Good
Hard truth: Even if it feels like a treat when you stay up late to chill, you're sabotaging your wellness dreams. Here's how to get me time and a healthy amount of Zs.
Department of Nike Archives
Never Done Inspiring
Nike was built on iconic advertising as much as innovative products, and the approach was just as revolutionary. Dive into the adverts that moved us, and learn about their modern counterparts.
Department of Nike Archives
Never Done Imagining
Unwrap the behind-the-scenes stories, surprising moments and daring decisions that enabled Air to transcend culture against all odds—and get inspired by it to create your own iconic iterations.
Department of Nike Archives
Never Done Breaking The Mould
Discover the legacy of the Waffle Racer, a breakfast-inspired breakthrough that changed the future of running and innovation forever—and how it continues to inspire creators from all walks of life...
Department of Nike Archives
Never Done Breaking Barriers
Joan Benoit Samuelson's incredible marathon win in 1984 shattered the world's assumptions about what female athletes were capable of. Dive into the moment, and learn how it was built upon the...
Coaching
Get Yourself an Accountability Partner
Got a big goal or two? Find out why having a wingperson is your secret to soaring.
Coaching
Trained Podcast: 50 Years of Nike | 10 Seasons of Inspiration
Elevating fitness through the five facets is what Trained is all about. We highlighted past advice for enhancing the body and mind.
Coaching
Manage Cravings Like a Pro
This is not a "give up sweet and salty foods" article. This is a "learn how to dodge temptation and keep hitting your eat-well goals" one.
Department of Nike Archives
Never Done Leaving a Mark
As we celebrate 50 years of Nike's iconic logo, we look back at how it came to be—and how it wasn't initially seen as the home run you might expect.
Coaching
Never Run Out of Motivation
If you're ever missing your get-up-and-go energy, these performance-psychology tactics can help you rediscover your vibe, fast.
Coaching
Trained Podcast: The Race Towards a Greener Future
Biologist M. Sanjayan and marathoner Joan Benoit Samuelson explain the past, present and future of climate's impact on sport.
Innovation
Rescue Mission: How Reverse Logistics Can Save Millions of Shoes
Nike's refurbishment programme gives new life to once-discarded sneakers.
Coaching
Save Your Workouts From Mental Exhaustion
Fried brain? Here's how to keep your motivation and muscles going strong when your mind is telling your body to quit.
Innovation
Special Delivery: How One Box Cuts Packaging in Half
Learn how Nike's packaging team is ditching the double box to help reduce waste—and re-imagining what a shoe box can do.
Innovation
Analyse This: How Data Fuels Design
We're innovating data analytics to up the recycled content of classic shoes. But the visual changes are so subtle we bet you can't spot 'em.