COACH THE DREAM

Dreams become real when coaches show up with more than just skills and drills. When coaches bring more than their love for the game, kids grow confidence and resilience that have a lifelong impact, especially for girls. Explore these expert-backed resources and guides, and join Nike, our partners and coaches as we build the future of youth sport.

Body Confident Sport
The Body Confident Sport programme gives you the tools to help change the way girls think about their bodies in sport—shifting from how they look to appreciating the amazing things their bodies can do. Created in partnership with Dove, the Centre for Appearance Research and the Tucker Center for Research on Girls and Women in Sport, this resource can help you keep more girls in the game.
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Coaching HER
Coaching girls isn't always the same as coaching boys—how do you game-plan against long-held assumptions, stereotypes and gender biases? Coaching HER helps you create a more inclusive experience and coach with confidence. Created in partnership with the Tucker Center for Research on Girls and Women in Sport, this resource will give you the tools to empower your athletes on and off the field of play.
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Coaching Girls Guide
We know that girls start competing later and leave sport earlier, but when you create a girl-centric team culture, they come ready to play and stay in the game longer. We teamed up with the Center for Healing and Justice through Sport and Youth Sports Trust International to create the Coaching Girls Guide, to enable you to build an environment for her to thrive.
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YOU GOT THIS.
WE GOT YOU.

Explore more expert-backed resources to help you make a lasting impact for all kids.

THERE'S A COACH IN
ALL OF US

THERE'S A COACH IN ALL OF US

We know sport helps kids reach their potential. That's why Nike supports our store employees who are coaching kids in their local community through the Nike Community Ambassador programme. Meet some of the coaches who are teaching a love of the game and inspiring the next generation of athletes.

"I don't consider myself a hero, but a lot of the kids do. All they want is attention, they just want time, they just want love, that's all. I truly believe in the power of sports". 

—Coach Tahj | Chicago
"Giving back to these kids is a way of making the future better. Not just mine, but our communities, because in the end these kids are our world's future". 

—Coach Kevin | Barcelona
"I found courage, strength and a community of dreamers through sport. Every step I take moves me closer to what's possible. I'm helping build a brighter future. That's what keeps me going". 

—Coach XiuPing | Shanghai
"I continue to learn and grow every day through the programme. It gives me the opportunity to help kids find confidence, joy and teamwork through sport. It's taught me new ways to play with my own kids, and I learnt to see the world from their perspective". 

—Coach Jungkeun | Seoul
"There are things that you cannot learn just by working at a store. By participating in the NCA Programme, you realise the power and impact of Nike within the local community". 

—Coach Suzuka | Tokyo
"Having a female coach changes the game completely. We can talk about feelings, we can talk about menstruation. We can feel free to express ourselves in the game. It takes a weight off our shoulders". 

—Coach Marlene | Paris