Jordan Brand Returns to London for The One Euro Finals

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Jordan Brand Returns to London for The One Euro Finals

Event Ended

On Saturday 18th July Europe’s best are pulling up to London. The One European Finals brings together the top U18 1v1 players from across the continent to battle for a place at the Global Finals in Shanghai. In addition, we will have a special appearance from an NBA superstar! There will also be live music, exclusive Jordan experiences, giveaways, the best food from the continent and the chance to test the new Jordan Triangle Shoe with Foot Locker. Entry is free and first come, first served — arrive early and witness who becomes The One.

  • Basketball

  • All levels, Indoor

  • English, English

For one day only, London becomes the centre of European basketball.

On 18 July, The Magazine, North Greenwich becomes the home of Europe's biggest U18 1v1 basketball event as The One: European Finals brings together the most talented young hoopers from London, Paris, Madrid, Belgrade and Ljubljana.

But this isn't just a tournament.

It's a full-scale celebration of basketball, culture and the next generation of greatness.

Watch as 20 of Europe's top U18 players — 10 boys and 10 girls — compete for the title of Europe's best 1v1 player, with the winners earning their place at the Global Finals in Shanghai this August.

We’re also excited to announce an NBA superstar making a special guest appearance.

Throughout the day you'll also find:

• Exclusive Jordan Brand merchandise and giveaways

• A live customisation station

• Food inspired by cities across Europe

• The Foot Locker experience zone, including the opportunity to trial the new Jordan Triangle Shoe

• Non-stop entertainment from first game to final bucket

Every city has sent its best. Every player is chasing the same dream. And every possession brings them one step closer to Shanghai.

This is where Europe's most fearless young athletes earn the right to represent a continent on the world stage.

Register your interest now.

Entry is free and first come, first served. Capacity is limited, so arrive early to maximise your chances of getting in.




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Saturday 18 July

12:30 – 20:00

Magazine London

11 Ordnance Cres, London SE10 0JH, UK

Know Before You Go

There will be a first come- first served door policy. Please arrive early to avoid disappointment.

Trial shoe sizes are UK 4.5 - UK 15

If minors are permitted to attend the event, please refer to the following: If you are under the age of majority, your parent or legal guardian must register you for this Experience and you must bring a copy of the Experience Terms signed by your parent or legal guardian with you to the Experience.

Location

Magazine London

11 Ordnance Cres, London SE10 0JH, UK