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KOBE 11 INNOVATION MASTERED

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11 LESSONS FROM
THE MASTER

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LESSON 07: FIND INSPIRATION EVERYWHERE

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I MASTERED THE GAME BY
BEING A STUDENT OF LIFE

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I SAW A USE FOR WHAT MOST SAW AS USELESS I found a purpose for everything. Nothing was insignificant.
Nothing was overlooked. I copied the habits of people who
were successful. I observed experts and imitated the greats.
They taught me that the top is something you never reach
but always reach for. I travelled. I changed my perspective.
I embraced other cultures so I could thrive anywhere. I went
off court to be better on it.

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THE KEY IS TO ALWAYS EVOLVE Ask questions, especially the ones that don’t have answers. Study
animal instincts and laws of nature. When you seek, you find—
sometimes the things you’re not even looking for. Sometimes those
things make all the difference. Apply what you learn to what you love.
A snake showed me the perfect point of attack. Turbulence taught me
to stay calm in the chaos. I used everything around me as an edge.
I played inspired because I was.

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THE KOBE XI ELITE MUSE III A collaboration between two greats who share an incurable hunger for inspiration
and the relentless pursuit of innovation. Parker’s artistic vision brings Kobe’s career
to life through years of insight and meticulous attention to detail.

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ART INSPIRES THE GAME Parker's inspiration for the Kobe XI Elite
'Muse III' comes from his love of art,
and the Black Mamba, the deadly
snake and larger-than-life character
Kobe becomes once he steps on
the court. The shoe features a snake-belly
outsole and Mark Parker's signature.

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THE MASTER'S LESSONS