Inside SNKRS
SNKRS Code
SNKRS Code is an experience that unlocks access to exclusive product through the discovery of a secret password, or Code. These passwords could take the form of trivia answers, special phrases or other creative formats, and can be found on Nike platforms, partner channels or maybe hidden on the pair you're looking for next. Here's how it works.
Clues can be hidden anywhere.
To enter a SNKRS Code launch, you'll need to find the password, which might mean using a hint in a SNKRS thread, knowing lore and trivia, spotting it at a local event or catching a clue on a social post. Each SNKRS Code experience is uniquely designed to reflect the story it represents, so clues may surface in unexpected places.
Everything is not code-protected.
SNKRS Code is reserved for special launches that deserve a little mystery, chase and an ultimate reward. You won't see a SNKRS Code on every product, but when it shows up on a drop, you'll know it's something worth paying attention to.
Act fast.
Code-protected drops may be time-sensitive. Some products may later release through a public launch. Others will remain exclusive to those who cracked the code. Keep your SNKRS App updated to stay in the know on upcoming drops and SNKRS Code launches.