A native New Yorker who came of age in the '90s, Nordstrom VP of Creative Projects Olivia Kim has coveted iconic sneakers her entire life. The '90s was a golden age for creative expression in downtown NYC and for wider sneaker culture, and Kim lived and breathed it all. For the No Cover collection, she curated a capsule of nostalgic NYC-inspired OG Nike silhouettes that she couldn't get her hands on growing up, bringing to life what was previously unattainable in her own life.
For this special-edition Air Max 98's red-green-yellow upper, inspiration came from the dancehall music and Jamaican cultural influences that permeated NYC in the '90s. The colour gradient borrows from the Air Max 120, which was first released in 1998, giving the sneaker an added vibrancy and an additional nod to the '90s. Accented by reflective design details on the toe box and upper, this AM 98 is elevated to represent the essence of the city's Rastafarian community.