We essentially handed the controls to Ja and let him go off in terms of the Ja 3's design. The result? A viral game-changer. The Ja 3 By You puts the spotlight on your own creativity. Mix and match the left and right shoes if you so choose. Then, go crazy with bling Swoosh logos, glow-in-the-dark outsole options and a Ja-approved colour palette. Who wants the sticks?