UK + EU Exclusive London doesn’t do easy. The city tests your patience and makes you work for every single inch. But that’s the point — it shapes who you are. Air Jordan 4 ‘London’ is built on that graft: Heavy concrete tones meets faded suede and textured overlays. Dark smoke grey with earthy hemp and red bark colouring. Materials taking their cues from the city’s rough edges. Look closer: an upside-down SAY LESS tag under the tongue. Custom NIKE LDN print on the heel tab and hangtag. Additional red bark-coloured laces included in pack. London made you. here’s the proof. SKU: IV6048-001