In 1988, one of the world's most recognisable slogans was coined: Just Do It. It was an ode to fitness and courage that has since inspired athletes across the globe to run faster, jump higher and push past their potential, regardless of the obstacles in their path.
This year, the tagline turns 30.
To celebrate the anniversary, this special-edition Air Force 1 '07 features the tagline's original font and graphics from its 1988 debut. The shoe also comes with a rubber key ring that draws inspiration from the iconic "Just Do It" poster printed in the same year.