Behind the Colour

Mike McCoy

Click the story above to learn more about the inspiration behind Liquid Max's colour palette, from Mike McCoy, lead colour designer.

"As Nike designers we always look to nature for inspiration".

Liquid Max took design cues from the poison dart frog, one of nature's most dangerous creatures, which flashes vivid colours as a warning.

Liquid Max takes its colours from nature's warning system. High-visibility hues that don't whisper—they signal. If you're wearing them, you're not asking what people think. You've already decided.

Liquid Max debuts globally on SNKRS and at select Nike retail partners on 26 March.