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AIR MAX 1 WE
BY DAY
£83.47
It's the shoe that founded a franchise and pulled back the curtain on Air. Designed by Tinker Hatfield and released in 1987, the Nike Air Max 1 was the most advanced running shoe of its time, and is still busy building its immaculate sneaker CV. The latest colourway combines Pure Platinum, white and classic shades of red and blue as a nod to the architectural greatness that inspired the groundbreaking design.
AIR MAX 1 WE
HERITAGE
Remember the revolution. 1987 saw the birth of the Air Max lineage, showcasing visible Air for the first time. What began as an experiment in cushioning soon evolved into an icon on the track—and the streets. Over the years, it's been re-imagined and re-tooled, but the heritage always remains.
