In the summer of 1985, transport vehicles departed from Nike HQ in Beaverton, Oregon carrying special product deliveries headed to Hawkins High. Unfortunately, a few of the deliveries never made it. Nike, concerned and confused, never mentioned these missing deliveries to anyone for fear that something supernatural was at play.
Update: Our fears were confirmed. The last of these mysteriously missing shipments has been discovered. We suspect the iconic Cortez has something to hide. Removal of the top layer may reveal an alternative dimension. If you dare to wear them, be fearless. With any wear, or any tear, something—anything—could be lurking just below the surface.